450: AI-Powered Marketing: How to Leverage ChatGPT for Business Growth

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 13 February 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity. You'll learn: The 3-step framework to train ChatGPT like a pro: Make It Work, Make It Right, Make It Better How Team BossBabe uses AI for content creation, brainstorming, and coaching The most effective prompts to get ChatGPT to sound like you Why personalizing AI is the key to making it your second brain Common AI mistakes entrepreneurs make—and how to avoid them Lindsay also shares her personal AI hacks, including voice-noting ChatGPT for brainstorming, using it for mindset coaching, and even training it to help her kids learn about space! If you're ready to unlock AI-powered marketing and business growth, you’ll enjoy this episode! TIMESTAMPS 00:00 Intro: Why AI is a must-have tool for entrepreneurs in 2025 02:38 How ChatGPT can be your marketing team, editor, and strategist 04:58 The 3-step AI training framework: make it work, make it right, make it better 09:47 Step 1: How to train ChatGPT with your brand voice and business goals 14:25 The best way to upload transcripts, newsletters, and high-performing content 16:51 Why gold-standard examples make AI smarter and more effective 19:11 Step 2: How to refine ChatGPT’s responses so it sounds like you 23:55 How voice-noting ChatGPT unlocks better content ideas and clarity 26:22 Step 3: Making ChatGPT better over time—optimizing for results 28:44 The #1 game-changer: telling ChatGPT to remember your preferences 32:05 Lindsay’s AI hacks: how she brainstorms business ideas and content 34:31 Beyond marketing: using AI for coaching, productivity, and parenting 36:50 How Lindsay uses AI in her personal life 39:12 Final thoughts + how AI will shape the future of business RESOURCES + LINKS Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Lindsay Roselle: @lindsayroselle

Transcript

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0:00.0	Hello, welcome back to the show. This is Lindsay, and I'm here today to do a little solo episode on AI, one of the favorite topics of conversation internally here at
0:22.2	Boss Babe. And of course, in all of our programs, it's been coming up a lot. It's in the news
0:26.1	cycle. It's very current. It's a big thing for 2025. Natalie and I have talked a lot about our
0:31.1	predictions. And so I just wanted to do a little bit of a overview of how Team Boss Babe uses AI, how we recommend you start using AI in your
0:41.8	business, some of the most common questions we get in our in our programs and some of the
0:46.1	things that we've learned that we share. So first off, a couple overarching things. One is I'm going to
0:52.1	speak about chat, TBT, because that's what we have all kind of adopted
0:56.0	internally at team boss babe. I'm aware there's many other platforms, Claude, Gemini, Deepseek now,
1:02.4	as of recording this has come out. I haven't experimented with it yet. And so I'm going to speak just to
1:07.2	chatybtee because that's one I know and i use and that we use but my understanding is
1:11.5	you can leverage all of them in similar ways and so if you're already you know have you've already
1:16.6	adopted one of the other platforms this advice should still work for you um and then another question we get
1:22.1	is around kind of just the overall ethics and and just the the question of, is this cheating? Am I shortcutting something?
1:31.3	Like, can I sell something that chat GPT wrote for me? And, you know, I think this is a question
1:36.8	that we will all have to continue to explore. And what we say and what we do and how we teach it
1:42.0	is it's meant to help you get better at stuff. It's meant to
1:45.7	help you think faster. It's meant to help you condense ideas and take things that you're already
1:50.5	know or you're already working on and make them better. And so I'm not advocating and none of us
1:56.3	would advocate that you take an output from chat GPT with zero editing and zero, you know, personal touch and
2:03.4	publish it and call it your own work. I don't think that that's, that's not what we teach and that's,
2:07.7	you know, I'm sure people are doing that, but that's not what we recommend what we love and
2:11.7	how we teach it and recommend that you do it, use it in your business and how we've talked about in all of our
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