So we got the love from, uh, what else? So it's Israel, Italy. You got everybody. Everybody.

Russia, Ukraine, this, that Brazil. My brother's in Brazil. What's up?

So today on Seeking Wisdom, uh, we're going to talk about our content strategy here at Drift.

Strategy. Yeah. All right. Let's bring's bring it you're like I didn't know

we had a strategy all right drops some signs on this one could actually be this one's actually more

about like uh I kind of call it like why we do what we do from marketing perspective I like that

so um you know we don't always talk about marketing but last week or drift yeah't. We don't. But you could go check us out if you want. I got a message from somebody, a founder, last week, and they said, you know, they want to know, they're starting to spin up marketing and they want to know about how we're doing content because they seem to like what we're doing. And you know what his first question to me was? What's that? He said, how many conversions do you get from your blog? Young grasshopper. The first, that was the first question. Now, on the surface, that's a good question to ask, right? Like, can you measure it? Can you track it? But that hit me because immediately to me, that felt like the wrong question to ask.

And that is exactly the opposite reason. That's the opposite of why we do content at drift. Got to flip it, reverse it. Yeah. Flip it, smack it, rub it down. Yeah. Poison. Whatever. Oh, you're a poison guy. Okay. But so this kind of goes all the way back to like earlier episodes. we talked about why we wanted to kill forms, why you wanted to, why you wanted us to push us to see if we could grow a business without doing gated content on all the gimmicky stuff. And so you're, you know, this is what I want you to talk about. Your mantra for us, like you said, hey, here's kind of your guardrails for marketing basically like everything to be

free and i want all the content to just spread as far as possible why is that why did you want to do

that and why do you think that's so important today hmm good question so the reason that that i want us

to do that drift and why i think it's so important is because i think we've, I don't think, I know we've entered a new era in SaaS.

Okay.

You hear that?

New era in SaaS.

So the first era, for those of you who were around for it, was pretty much the playbook of a company called Salesforce, right?

And B2B SaaS, that was the first error.

So basically it was a movement from on-premise downloadable software that you bought,

usually from a sales rep or a bar, to cloud everything, right?

And when you think about cloud-based software, you think

of many companies, but especially Salesforce. And in that world, you were moving from, again,

on-premise software that was sold by enterprise reps to software that was sold mostly

through inside salespeople, cloud-based software. In that world, there were still few choices. There were more

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