449. Instagram Updates, AI Predictions for 2025 + How the Creator Economy is Shifting (FAST!)

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 6 February 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind. They also unpack the changing creator economy, from the resurgence of storytelling-driven content to the rise of long-term brand partnerships. Plus, they share insights from the latest CEO Mama retreat, lessons from going viral, and the importance of maintaining authenticity in a world increasingly shaped by algorithms. If you’re looking for actionable insights on where to focus your energy in 2025, this episode is packed with takeaways to help you stay ahead of the curve. TIMESTAMPS 00:14 Bossbabe’s 2025 business and social media predictions — big shifts are already happening. 00:43 Why this January feels different and what that means for the rest of the year. 02:02 The rise of creator-led brands and why personality-driven businesses are winning. 03:51 Balancing creativity and business growth, why many entrepreneurs feel disconnected from their work. 05:14 AI in parenting — is it a helpful tool or a risky shortcut for kids? 07:53 The challenge of being both a content creator and CEO — how to navigate seasons of focus. 09:32 Instagram’s major updates and what they mean for your content strategy. 12:26 The TikTok ban reversal — was it a PR stunt or a wake-up call for creators? 15:51 The future of social media: why hyper-niche content and storytelling are the next big thing. 20:52 AI’s growing role in business operations, marketing, and customer service. 26:27 Why long-term brand partnerships are replacing one-off sponsorship deals. 32:58 The importance of owning your audience — why email lists are more critical than ever. 49:38 Final thoughts on 2025 trends, social media shifts, and what to expect next. RESOURCES + LINKS Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

Transcript

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0:00.0	Hello.
0:15.1	Okay, we thought we would just drop in with a quick little life update and then get straight into some 2025 predictions for the business
0:23.5	and social media landscape because, oh my God, I feel like the year has started with such a bang
0:30.5	and between TikTok, meta, just all the updates that have happened. This is going to be an interesting year. So
0:38.6	anyway, hi. How are you? Hi. Good. Yeah, I know. It's, it's already feeling, usually January
0:44.8	feels very slow to me. In years past, I'm like, oh my God, is January ever going to end? And this
0:48.8	year I'm like, it's already January, end of January. Like so much has already happened. There's so many
0:54.0	things, so many moving parts, so many like exciting, January, like so much has already happened. There's so many things, so many moving
0:54.9	parts, so many, like exciting, interesting, like momentum creating things. And I'm here for it,
1:00.2	but I'm also like, ooh, if this is how the start of the year is going to be, what are we in for?
1:05.1	So, yeah. Yeah, I know. Well, so by the time this is airing, while we finished the CEO Mama retreat, which was
1:11.7	absolutely incredible. I think we should probably go into some downloads from that as well.
1:15.7	Then took a break, went to Mexico, had some offline time, and then speaking in Miami. So I feel
1:23.3	like I love the momentum of January, but I'm really making sure this year I just pace myself I
1:28.5	actually have very few work trips booked the entire year which feels so foreign to me because last
1:34.8	year we did a lot of work travel but I have so many personal trips booked and it feels like I get to
1:40.5	really have the momentum and the sprint and the funness of work, but then really balance
1:44.9	it with family time, friend time. So that just feel like a really good balance for me.
1:50.2	Yeah. I'm excited for this year for you having more space too because I think one of the things
1:54.8	I want to talk about today that relates to the 2025 predictions is this like revival of the
2:00.5	creator led brand. And, you know know obviously boss babe is that to an
2:05.0	extent and your personal brand plays so big into how successful we are at boss babe and when you're
	...

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