So you started a company when you were 16 years old. I mean, when I was 16 years old,

I was thinking back to like some of my home movies and I'm doing crazy dances and you know what I

mean? Like you started a company. Can you take us back and tell us the story of the buzz

marketing group and how it came to be? Yes, well, the first thing I have to tell

you is I am an accidental entrepreneur. In no way, shape, or form did I think at 16, I want to

start a marketing company and blah, blah, blah. No, my dream at 15 was to be a fashion writer.

I was reading 17 magazine. I answered an ad to join the staff of a newspaper

for girls, and I got hired as a product review editor. And I was so excited. I didn't quite get what

that meant, but then I was like, I guess I try products and I tell people what I think. And that led to me

sending clips to companies, and they always said the same thing. If I send you more product,

will you keep telling me what you think? And at 16, I thought, this is the dreamiest gig one can have.

Didn't even know I could make money doing it. It came a couple years later in college where I got the

tip, I should be charging, right place, right time, talked to a professor, figured out a business

plan. But in the beginning,

I just wanted to be, and not just, but I wanted to be a fashion writer. Like that was the dream.

And so I came, you know, took a really long path to get to where I am now, but I did not start out.

I'm very much an accidental entrepreneur. And so once you started getting that feel for reviewing products and kind of giving

your perspective and your insight on it, did you feel like marketing for you was a natural

gift or was that something that you had to develop as you were going along?

It was definitely natural. And what happened when I was in school

in college and then at Wharton postgrad was I started to put terms around the things I was

naturally doing. I was like, oh, what you're calling experiential is when I did A, B, and C, right? And so

...