449 - Ed Bley is Back with Old Stubborn Whiskey

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 15 February 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Like a phoenix rising from the ashes, we finally see the re-emergence of Ed Bley. Ed has been a previous guest on the podcast that was from way back in 2018. So if you just started listening to Bourbon Pursuit, then you probably have no idea of the impact Ed had on the bourbon world during that time. Ed went into hiding and went on a mission to bring some new whiskey to the world and he's now back presenting his new line called Old Stubborn. We talk about his background in blending and the journey he took from working at Cork N Bottle, picking barrels, and being a big influence in the larger bourbon community to losing hope on building a distillery and then quickly pivoting to find whiskey that wasn't available on the open market. This is one of the most anticipated interviews for many of you long-time listeners so enjoy this episode with Ed Bley. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about sustainability and new oak barrels. What is your background and what were you doing on the retail side? How often do you reject barrels during a barrel selection? Can you give some background on Old Baldy? Why would you want to leave a comfortable position to do your own thing? Why would you want to start a distillery versus sourcing barrels? How did you search for whiskey to use? Why did you call the whiskey Old Stubborn? Is there a reason why you put the word "old" on your bottles? Can you talk about how you ended up on the bottle? What went into this first release? How did the conversations start to acquire your whiskey stocks? Is this high price a sustainable business model? What does your product strategy look like? What is your plan for distribution and expansion? Support this podcast on Patreon

Transcript

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0:00.0	I may not be as active on social media, but I see everything.
0:03.8	You like my grandma that's still scrolling.
0:06.4	She was like, Keenny, I don't approve of that.
0:33.4	This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews, with people making the bourbon whiskey industry happen, and I'm on my host, Kenny Coleman.
0:38.7	Like a phoenix rising from the ashes, we finally see the re-emergence of Ed Bly.
0:42.4	Ed has been a previous guest in the podcast, and that was way back in 2018.
0:49.8	So if you just started listening to Bourbon Pursuit, then you probably have no idea the impact Ed had on the bourbon world during that time.
0:54.3	Ed went into hiding a little bit, but went on a mission to bring some new whiskey to the world,
0:57.9	and he's now back presenting his new line called Old Stubborn.
1:02.0	We talked about his background and blending and the journey he took from working at Corkin Bottle,
1:05.4	picking barrels and being a big influence on the larger bourbon community,
1:09.5	to losing hope on building a distillery, and then quickly pivoting to fine whiskey that wasn't even available
1:11.0	on the open market.
1:12.4	This is one of the most anticipated interviews for many of you of the longtime listeners out
1:16.6	there, so enjoy this episode with Ed Bligh.
1:19.7	Well, now you get to enjoy Fred Minnick with Above the Char.
1:23.9	I'm Fred Minnick, and this is Above the Char.
1:29.0	This week's idea comes from David Gentry, who writes me on Patreon.
1:33.6	Are we going to run into sustainability problems with new oak barrels if growth continues?
1:39.0	How long does it take for an oak tree to mature until it can be used in a barrel?
1:46.5	That is a wonderful question,
1:50.6	David, one that I have approached here and there on various things, whether it's my YouTube channel or here on Bourbon Pursuit. But we absolutely do need to be concerned about the white
	...

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