The economy is shifting fast. If you're an entrepreneur or creator serious about scaling with

YouTube, this is your moment. October 2nd and 3rd in Las Vegas, we're hosting the Think Media Mastermind.

It's exclusive, it's application only, and spots are almost gone. Apply now at thinkmedia

mastermind.com.

The way that people are consuming content is radically different.

Subscribers matter, followers matter.

But it is not the crucial element for success.

Caleb Ralston.

He's the brand strategist behind Gary Vaynerchuk, Alex Ramose, and he's helped build brands that have reached over 30 million followers over the years.

If you're a solo creator, I would argue that you're going to get the greatest returns,

not from trying to be omnipresent, but dominating on one platform.

So pick one.

I don't believe any more that everybody should make content.

This is the trap that a lot of people in the entrepreneur space fall into. Everyone should

start with the brand journey framework. It's four very simple questions. First question.

My guest today is Caleb Ralston, a brand strategist that's worked with Gary Vaynerchuk and

Alex Hermosie. And he just grew his YouTube channel from 1,000 to over 37,000 subscribers in a few short months.

And in this episode, he's going to be revealing a simple strategy that also grew his email

list over 20,000 subscribers that anyone can steal.

And today on the Think Media Podcast, we're going to be unpacking the exact brand-building

playbook

that's working right now, frameworks, strategies, and the mindset shifts that are helping

...