448 The Insight Book by Anthony Tasgal
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 11 August 2023
⏱️ 79 minutes
🧾️ Download transcript
Summary
The Insight Book: Enhancing Your Creativity By Learning To See Things Differently by Anthony Tasgal
About the Book:
More than ever, people crave new ideas, new ways of seeing and interpreting behavior; changing their companies and lives, and of being more creative.
Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business.
This book is an entertaining, instructive, and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places.
Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services.
The book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.
About the Author:
Tas is a man of many lanyards: trainer, author, speaker, brand and communications strategist and lecturer.
He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College.
He is a global speaker and regularly reviews the papers and contributes to marketing and communications subjects on TalkTV.
His areas of expertise include storytelling, behavioral economics, insightment, and as a lapsed Classicist he also indulges in etymology and Homer (not the yellow one).
He also runs The Guardian masterclass on “Harnessing The Power Of Storytelling” and is a Brand Ambassador for Home Grown Club in London (London’s leading business club).
He is the author of the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications (2016), The Inspiratorium: A Space for the Curious (2018), InCitations: Discovering A World Of Inspiration Through Quotes, Words And Expressions (2020), and The Storytelling Workbook: A Nine-Week Programme To Tell Your Story (2022).
And, interesting fact – he is a graduate of the University of Oxford (home of the Fighting Oxen)!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/insight-book-anthony-tasgal
Transcript
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| 0:00.0 | This is Taz, Anthony Tascal, author of The Insight Book, enhancing your creativity by learning to see things differently. |
| 0:08.0 | And you are listening to the Marketing Book Podcast. |
| 0:12.0 | I hope you find it insightful. |
| 0:16.5 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:21.6 | changing field of modern marketing. |
| 0:24.2 | And now here's your host, Douglas Burdett. |
| 0:27.8 | Hello, thanks for joining me on the marketing book podcast where each week I publish an interview |
| 0:32.0 | with the author of a new marketing or |
| 0:33.6 | sales book and which has been named by Forbes and LinkedIn amongst others is one of |
| 0:37.8 | the top marketing podcast. Don't worry about taking notes. You can find links to |
| 0:41.5 | everything linkable in this episode's website page |
| 0:44.0 | at marketingbook podcast.com and since I get to read every book featured on the show |
| 0:49.5 | if I can recommend a specific marketing your sales book or any other resource I know of for |
| 0:54.4 | whatever challenge you're facing. Send me a LinkedIn connection invite with a message that |
| 0:58.5 | you're a listener and I will do my best to get you pointed in the right direction. My name again is Douglas Burdett. |
| 1:05.1 | All right, let's get on with the show. |
| 1:07.5 | Today we welcome Anthony Taz Taz-Taz-Gol to talk about his newest book, The Insight Book, enhancing your creativity by learning to see things |
| 1:15.0 | differently, published by LID Publishing. TAS is a man of many lanyards. |
| 1:21.0 | trainer, author, speaker, |
| 1:22.6 | brand, and communication strategist, and lecturer. |
| 1:25.8 | He is a course director for the Chartered Institute of Marketing, |
| 1:29.0 | the Marketing Research Society, |
... |
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