#448 - The Big Marketing Shifts Salons are Making in 2026

Thriving Stylist Podcast

Britt Seva

Business, Careers, Marketing

4.9 • 2.1K Ratings

🗓️ 27 July 2026

⏱️ 28 minutes

🔗️ Recording | Apple Podcasts | RSS

🧾️ Download transcript

Summary

This episode is different from anything I've shared on salon marketing before, and that's intentional. The foundation of what I'm about to share isn't based on gut feelings or personal opinion. I analyzed the social media activity of salons I know for a fact are scaling financially, growing their teams effortlessly, and turning real profit margins. And then I looked at the salons where the following is big but the revenue isn't moving. The contrast is striking.

For the first time on this podcast, I'm speaking directly to salon owners about marketing, not just stylists. Because the strategy looks completely different when you're building a team, filling multiple chairs, and trying to attract the caliber of stylist who actually moves the needle. What's working in 2026 is not what worked three years ago, and the salons that haven't caught up yet are feeling it.

If you want to know what the fastest growing salons are actually doing on social media right now, this episode is your blueprint!

The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season.

The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/.

Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this.

Learn more at: https://thrivingstylist.com/podcast/

Transcript

Click on a timestamp to play from that location

0:00.0	Salon owners, if you've done everything right and your team still doesn't seem happy or you're not making the money you're craving, this is for you.
0:08.4	You've given your team a beautiful space, great products, flexibility, you have a culture that you're proud of.
0:14.4	You've tried growth paths, tried pep talks, tried being the boss, tried being the friend, and yet profit's still tight. Your team still
0:22.7	isn't as motivated as you need them to be, and something isn't clicking. Here's what we've seen
0:28.4	happening inside thousands of salons. It's rarely that owners have no plan. It's that they have
0:34.5	last decades plan running in a 2026 industry. The model it used to work
0:40.9	worked until it didn't. And nobody tells you when that shift happens. You just feel it in your
0:46.6	profit margin and in your team's morale. This is not about starting over. It's about upgrading
0:51.4	the model you already built into one that actually works for today's
0:55.2	stylist and today's economy. For those of you ready for a more profitable way of running your salon,
1:01.4	thriving leadership is open now and registration is $200 off through the end of July 2026. You can learn more
1:08.3	at thrivingstylist.com forward slash thriving leadership.
1:11.6	For those of you looking to learn more before you dive in head first, I'm hosting a free
1:16.0	90-minute training, the high-paying, high-profit salon blueprint.
1:20.8	How Commissioned Salon owners attract better stylists, stay fully booked, and keep more of what they
1:25.9	earn. Go to thrivingstitlist.com forward slash salon blueprint to find out what your plan is missing.
1:33.4	That's thrivingstylist.com forward slash salon blueprint.
1:37.0	I'll see you there.
1:40.6	Do you feel like you were meant to have a kick-ass career as a hairstylist?
1:47.7	Like you got into this industry to make big things happen? Maybe you're struggling to build a solid base and want some stability.
1:51.0	Maybe you know social media is important, but it feels like a waste of time because you
1:54.5	weren't seeing any results.
	...

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