What's up? What's up, Nick?

A little bit more here. Welcome to the side hustle show because building assets is what frees

your future. Super unique side hustle to share today. Luke van der Veer calls it his rank

and rent business. How it works is you pick a local service niche without a ton of competition,

build a generic sounding website targeting that keyword like window washing, Livermore,

for example. And when you get it ranking well in Google, the site starts to generate a

healthy volume of leads, you find a qualified service provider to partner with to fulfill

the work. Then that service provider pays you a flat monthly rent for the leads that

your website is generating. This is kind of similar to the drop servicing model that Anthony

and Janilka Hartzog covered a couple months ago, but is potentially more scalable because

you really don't have to worry about the hiring and labor side of the business. And then

you can rinse and repeat in different geographic areas or even across different niches a lot

faster. For Luke, it took six months to leave the day job and 12 months to reach six

figures. Let's stick around in this one to learn the niche selection or keyword research

process, how to price the service and how to find qualified, quote, tenants for your digital

rental properties. Notes and links for this one are at side hustle nation.com slash rank

and rent. Ready? Let's do it.

There's actually a lot of research that goes into it and it's trying to identify

a profitable niche and really I try to stay anywhere in the U.S. You can do this anywhere

in the world. I just I'm here so I try to focus here. But a lot of different things go

into it. First one is the niche itself. Things like lawyers, plumbers, HVAC, real estate are

generally really high competition. So you want to think outside the box and try to find

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