448: Rank and Rent: $1000 a Month From Simple Local Websites
The Side Hustle Show
Nick Loper
4.7 • 1.6K Ratings
🗓️ 10 June 2021
⏱️ 49 minutes
🧾️ Download transcript
Summary
What if you could rent out digital real estate just as you would traditional real estate, but without all the headaches that come with maintaining a property?
That’s exactly what Luke Van Der Veer is doing with his digital “Rank and Rent” business.
I found Luke through the Side Hustle Nation Facebook group, where he shared a unique take on online business, kind of at the intersection of service businesses, SEO, and real estate.
Really taking a page out from all of those playbooks.
What Luke does is he builds a local service business website, then “rents” it out to a local, less digital-savvy business that is more than happy for the extra leads.
Luke has been doing this for several years but said it took about 6 months to replace his day job income, and 12 months to hit 6-figures.
Today he runs a portfolio of over 100 different websites using this “rank and rent” model, earning predictable recurring revenue taking up just a few hours per week.
Tune in to The Side Hustle Show interview to learn:
- how Luke picks a niche and evaluates the competition
- how to price your service
- how to find qualified “tenants” for your digital properties
Full Show Notes: Rank and Rent: $1000 a Month From Simple Local Websites
Transcript
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| 0:00.0 | What's up? What's up, Nick? |
| 0:01.1 | A little bit more here. Welcome to the side hustle show because building assets is what frees |
| 0:05.8 | your future. Super unique side hustle to share today. Luke van der Veer calls it his rank |
| 0:11.0 | and rent business. How it works is you pick a local service niche without a ton of competition, |
| 0:17.2 | build a generic sounding website targeting that keyword like window washing, Livermore, |
| 0:22.5 | for example. And when you get it ranking well in Google, the site starts to generate a |
| 0:26.4 | healthy volume of leads, you find a qualified service provider to partner with to fulfill |
| 0:31.2 | the work. Then that service provider pays you a flat monthly rent for the leads that |
| 0:36.3 | your website is generating. This is kind of similar to the drop servicing model that Anthony |
| 0:40.9 | and Janilka Hartzog covered a couple months ago, but is potentially more scalable because |
| 0:46.0 | you really don't have to worry about the hiring and labor side of the business. And then |
| 0:49.6 | you can rinse and repeat in different geographic areas or even across different niches a lot |
| 0:55.0 | faster. For Luke, it took six months to leave the day job and 12 months to reach six |
| 1:00.1 | figures. Let's stick around in this one to learn the niche selection or keyword research |
| 1:04.8 | process, how to price the service and how to find qualified, quote, tenants for your digital |
| 1:10.4 | rental properties. Notes and links for this one are at side hustle nation.com slash rank |
| 1:15.2 | and rent. Ready? Let's do it. |
| 1:19.0 | There's actually a lot of research that goes into it and it's trying to identify |
| 1:24.9 | a profitable niche and really I try to stay anywhere in the U.S. You can do this anywhere |
| 1:29.7 | in the world. I just I'm here so I try to focus here. But a lot of different things go |
| 1:34.0 | into it. First one is the niche itself. Things like lawyers, plumbers, HVAC, real estate are |
| 1:40.4 | generally really high competition. So you want to think outside the box and try to find |
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