All I did was like a hired gun going into a company.

They would say we're doing $2 billion a year. We want to do $5 billion. They're yours. Social media can be, oh, I'm marketing. I'm doing my social media. But is that translating into sales? And a lot of times they can be so busy, but are they making a sale? There's a difference to me between an impression of somebody seeing your face and monetization. Well, if you want a good hunting dog, you put them with other dogs.

Put them with dogs. between an impression of somebody seeing your face and monetization.

Well, if you want a good hunting dog, you put them with other dogs, put them with dogs

that know how to hunt and they pick it up so much faster.

I really became a specialist at what I call inner engineering people.

Welcome everybody to another Main Street influencer interview. Someone on Main Street making a difference.

So excited to be here with Coach Bert, a business coach that is very well written and has a huge following.

We're excited to have him here with us. 17 books under his belt.

His newest book, Flip the Switch.

We got to talk about John Malkovich and Red, because that's a funny scene in that

movie where he talks about flipping the switch.

It's one of my favorites.

And former basketball coach that just went championship after championship and

translated it into business.

A Stephen Covey fan, which I am too. I love, I've read all of Stephen Covey's books, so we can talk about sharpening the saw all day long. Yeah. But I love what you do. Thank you for being with us. Well, thank you for having me, man. You know, I've seen you for, I feel like once I saw you in Texas, I'm like, I've seen him before many times. And then I went back and watched a lot of your interviews, even from 10 years ago, and just follow some of your work. And David has been a good client of mine for several years. And he said, man, Mark is the real deal. That's what he told. Mark is the real deal. And I said, that's what I think. So I'm glad to be here with you. Thanks for having me. Well, thanks for being here. It's an honor. Well, we're high-fiving as if we're on the basketball court, which brings us. So that's one of my first questions. I love that you've branded yourself as Coach Bert this is great I uh did you instead of going

business consultant route did you feel like yeah I've been a coach I feel like a coach and you wanted

to trend how did you adopt that coach title was it because of the basketball tell me about how you

what you if there's a

distinction and how you chose that. Yeah, I had no intention of doing what I do today. My,

my trajectory was to win championships in high school, go to college, be the next Gino Ariama.

I mean, I coach women's basketball. So I really had no dream or desire to coach business people. And I only started doing that. When I was around 25 years old, we were just starting to win a lot of games. I was using a lot of unorthodox methods. I was learning from Covey. I was a deep disciple of Covey from 18 to 25. So, you know, I was teaching my players of seven habits of highly affected people, principals, uh, principal-centered leadership. First things first. All of these things Covey was too. And people were like, what are you doing with those players? Like, and I would explain it. I'm coaching the whole person, the body, mind, heart, and spirit. And Mark, you would have thought I literally flew in

...