446: YouTube’s Massive 2025 Update! 22 New Features You Need to Know
The Think Media Podcast
Think Media
4.9 • 862 Ratings
🗓️ 18 September 2025
⏱️ 19 minutes
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| 0:00.0 | The economy is shifting fast. If you're an entrepreneur or creator serious about scaling with YouTube, this is your moment. |
| 0:07.0 | October 2nd and 3rd in Las Vegas, we're hosting the Think Media Mastermind. It's exclusive, its application only, and spots are almost gone. |
| 0:16.7 | Apply now at thinkmedia mastermind.com. |
| 0:24.2 | So YouTube just dropped 22 brand new updates that you need to know about. Right up top, I'm going to be covering my top three. And then we're going to dive into the |
| 0:28.3 | complete list. And this could really reshape how creators and business owners are growing their |
| 0:33.4 | audiences, getting views, monetizing their content. And there's a lot of opportunities and some |
| 0:37.9 | strategic insights we need to talk about. Now, this happened at YouTube's annual made-on-Utube |
| 0:44.3 | event that was recently celebrating their 20th birthday and really casting vision for the next |
| 0:50.9 | 20 years of YouTube. But let's talk about the three big updates that I think matter most. |
| 0:56.6 | First is title AB testing. |
| 0:59.6 | Now, since 2023, thumbnail AB testing has existed. |
| 1:04.0 | This has allowed you to update and upload three different thumbnails |
| 1:07.3 | and let YouTube test it based on which one gets the most watch time, |
| 1:11.3 | and then eventually a winner is chosen. What we've all wanted is title testing. So now you can |
| 1:17.2 | upload three different titles, three different thumbnails, and then YouTube will pick a winner. So no |
| 1:23.2 | more guessing. This is super exciting. If you don't have it yet, it'll be rolling out to your channel |
| 1:27.3 | soon. Secondly, is collaborations. This gives you the chance for up to five different |
| 1:33.1 | YouTube channels to co-post one video. So everyone's channel will share audiences, but keep this in |
| 1:39.3 | mind, it's only the uploader that keeps the revenue. And so there's some strategic thoughts here. How could |
| 1:45.3 | you be thinking about collaborations on YouTube going forward, different channels you could collaborate |
| 1:51.0 | with? And I think about for our content, we have our main channel, Think Media, and then our |
| 1:55.3 | Think Media podcast channel. Even collaborating between your own channels could be really interesting. |
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