446: Lindsey & Evie Audit YOUR Inquiry Response Emails
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 19 August 2025
⏱️ 60 minutes
🧾️ Download transcript
Summary
Today on The Heart & Hustle Podcast, Evie and Lindsey are diving deep into one of the most overlooked yet make-or-break parts of your client experience: your initial inquiry response email. If you've ever hit "send" on your first reply and wondered if you sounded too stiff, too generic, or maybe too much like a dating profile (yep, they said it!), this episode is for you. The girls walk through real-life examples of inquiry emails from photographers and break down what works, what doesn't, and the subtle tweaks that can transform your email from "meh" to "magnetic." They chat about why your formatting can unintentionally feel corporate, how to personalize without oversharing, and the key sections every response should include to build trust and get that consultation call booked. You'll also hear their golden advice on weaving in your personality without making your client roll their eyes, how to avoid "template-y" vibes, and why clarity and authenticity always win over fluff. Whether you're a photographer, planner, or any creative service provider, this episode will give you the tools to audit your own emails so you can stand out, connect with your dream clients, and turn inquiries into bookings.
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2025 REFRESHED EMAIL TEMPLATE PACK FOR PHOTOGRAPHERS: https://theheartuniversity.com/guides
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Transcript
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| 0:00.0 | You're listening to the Heart Nestle podcast. We are your hosts, Evie McLeod and Lindsay Roman. |
| 0:06.0 | Today is going to be a really fun first time ever, actually. |
| 0:11.5 | We've never done this on the show. We've been in an auditing mood recently. |
| 0:17.1 | I feel like you guys have so far seemed like you've really been enjoying the concept, the topics, the approach to live audit something of yours on air as kind of a hands-on workshopping teaching moment. |
| 0:28.3 | So we are going to talk about inquiry response emails today and this one will be a dozy. |
| 0:33.7 | So we have two submissions that we're going to go over today to initial response emails. We're |
| 0:38.5 | going to keep them anonymous, but there's going to be a lot of goodness in here. So if you are |
| 0:42.3 | ready to uplevel your initial response inquiry and response email, let's dive in. |
| 0:49.0 | I've got two words for you that will seriously uplevel your business. You ready for it? |
| 0:53.4 | Niche down. We're sure you've heard it a million times. Like everyone in their mom tells you to niche down, but maybe you're still struggling to see the benefits. Well, we're here to tell you from experience, it will, in fact, help you sell and scale in the long run. And once we actually did niche down ourselves, it worked. |
| 1:11.0 | Our businesses soared. |
| 1:12.6 | Which is why we want to give you an explanation and then teach you step by step exactly how to niche down. |
| 1:18.2 | You excited? |
| 1:19.0 | Because we know that we are. |
| 1:20.7 | Go to theheartuniversity.com forward slash niche to begin the process of honing in on your area of expertise. |
| 1:35.1 | Okay. niche to begin the process of honing in on your area of expertise. Hey, hey, I'm Lindsay Roman. |
| 1:37.1 | And I'm Evie McLeod, and we are family and legacy focused serial entrepreneurs and the |
| 1:41.5 | founders of the Heart University, a business education company with a |
| 1:44.6 | mission to help you thrive in your business and life. Welcome to our Entrepreneur Cocktail Hour, |
| 1:49.9 | where business and marketing strategies meet faith, real talk, and raw and life-changing conversations. |
| 1:54.6 | At the end of the day, we are all in this together, figuring out how to navigate the ups |
| 1:58.4 | and downs, the messy and the beautiful, and everything in |
... |
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