This is episode number 446 on How to Build a Massive Social Media Follow.

Welcome to the School of Greatness. My name is Louis Howe's former pro athlete

turned lifestyle entrepreneur. In each week we bring you an inspiring person or message

to help you discover how to unlock your inner greatness. Thanks for spending some time with me today.

Now let the class begin.

Hey guys I'm going to talk about the power of social media and how to build a massive online

following. And really why should we be focusing on social media? Why is it so important?

Why is it meaningful? Over the last nine years I've been building my following and I've realized

that without being on social media I would have a fraction of the opportunities I have right now.

I would have a fraction of the sales I get right now for my business. I would have a fraction

of the listeners in my podcast, my book launch would not have been successful. All these things

relate to the success of my social media following. And if I didn't have the audience that I have

on social media, I'm talking about YouTube, I'm talking about Facebook, Instagram, Twitter,

Pinterest, LinkedIn, all these places where we've built a following and engaged an audience.

If we didn't have that, my business would be a fraction of what it is. And a lot of businesses

out there would be a fraction of what they are if they didn't have the audience that they have

on social media. So this is not just a thing that we can maybe consider in the future or maybe we

can think about. It's a must if you want to really accelerate your business and create the maximum

opportunities. Also all of the side opportunities that have come from having a large social media

following from the speaking gigs, from the other sponsorship opportunities I get from the

consulting deals, from the investment deals, all the other things that come from having an audience

and having some type of influence online is extremely powerful and important. And again, it wouldn't

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