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The joe gardener Show - Organic Gardening - Vegetable Gardening - Expert Garden Advice From Joe Lamp'l

445-How Floret Flower Farm Grew Into a Successful Business, with Erin Benzakein-Encore Presentation

The joe gardener Show - Organic Gardening - Vegetable Gardening - Expert Garden Advice From Joe Lamp'l

Joe Lamp'l

Hobbies, Home & Garden, Leisure

4.61.7K Ratings

🗓️ 27 November 2025

⏱️ 53 minutes

🧾️ Download transcript

Summary

Becoming a successful flower farmer and seed breeder takes not only a keen business sense but also creativity and resourcefulness, two traits that my guest this week has in spades. Erin Benzakein of Floret Flower Farm and the Magnolia Network series "Growing Floret" joins me to share how she cultivates her creative streak to get more flowers out into the world.

Podcast Links for Show Notes

Download my free eBook 5 Steps to Your Best Garden Ever - the 5 most important steps anyone can do to have a thriving garden or landscape. It's what I still do today, without exception to get incredible results, even in the most challenging conditions.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, everybody, it's Joe. It's Thanksgiving week and actually Thanksgiving Day, if you're catching this on the day, this podcast goes live.

0:07.8

So we are bringing you one of my favorite encore episodes from the past.

0:11.6

It's one for you to just sit back and enjoy as you are hopefully able to relax right now, a bit more than usual at least.

0:19.2

Today I have queued up for you my conversation with Aaron

0:22.1

Benzicane, also known as Florett. For most of you, she needs no introduction, as she is an

0:28.4

international gardening and flower farming rock star. And if you don't know her yet, you will be

0:33.6

drawn in quickly to her down-to-earth good nature. This is a success story where you

0:39.2

are just cheering on the key character from the very start. And I know you're going to enjoy this

0:44.1

no matter where your core interest in gardening are. So with no further ado, here's my

0:48.8

conversation with Aaron. Hi, everybody. This is Joe Lample, the Joe Behind Joe Gardner, and welcome to the Joe Gardner Show.

0:57.4

We have a very special episode for you today, and I am excited to share this one with you.

1:02.4

My guest today is someone that many of you already know and love.

1:06.6

Her name is Aaron Benzachim.

1:08.3

If the name sounds familiar, but you just can't quite place it,

1:12.4

if I said Florett, suddenly the connection is made. Aaron and her husband Chris founded Florette Flower Farm

1:18.4

and Skagit Valley, Washington, not far from Seattle. The Florett brand is internationally recognized

1:24.4

for many reasons. Aaron's design and writing work has won many awards,

1:29.3

including as a New York Times bestselling author of three books, and as the executive producer

1:34.9

of Growing Florette, the Emmy-nominated documentary television series from the Magnolia Network,

1:40.4

about Aaron and Chris, the Florett team, and the farm beautifully documented over two seasons,

1:47.2

and definitely something to watch if you haven't yet.

1:50.2

And now Florette Farm has made its first documentary, gardening in a war zone.

...

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