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The Amy Porterfield Show

#443: The Mini Ad Training: 4 Key Principles For High-Converting, Low-Cost Ads

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 17 March 2022

⏱️ 31 minutes

🧾️ Download transcript

Summary

Grab the free resource for this episode by heading here! Increasing your conversion rate just got that much easier Creating a high-converting ad on a budget may seem super tricky, but it’s actually quite simple if you play your cards right.  Believe me, I’ve had my fair share of ads that have completely flopped, and am no stranger to that feeling in your stomach when you realize that you just spent a ton of money and have absolutely nothing to show for it.  What’s almost worse than that is having to try it all again without the certainty that you’re going to get a return on your investment. It’s not an easy place to be, my friend, and I’ve been there too. So here’s the good news. I’ve done allllll the trial and error for you over the past 13 years of being an online marketing entrepreneur, and have learned a thing or two about how to create ads that convert without spending (and wasting) a ton of money.  In this episode, I share the four principles that I LIVE BY when creating ads for my own business. To this day, I run through this list to make sure that my ads are hitting the mark in each of these areas, and it hasn’t done me wrong. My hope is that you take these principles, apply them to your own ads, and then watch your conversions continue to grow over time.  And for the cherry on top, you can snag a free resource with a roundup of my top-performing ads in the notes below -- because let’s be real, seeing some examples in person will be that much more helpful when you go to create your own ads. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

Should I spend money on ads for selling my product and promoting my offers,

0:04.8

or should I spend it on growing my email list?

0:08.4

Here's the cold hard truth. If you don't have a list,

0:12.0

you don't have anyone to sell to or to promote to.

0:14.6

You must grow your email list, and the great thing is that you can absolutely use ads

0:20.3

to grow your list and get more visibility.

0:23.0

Now, if you're trying to go into using ads to sell to a cold audience,

0:26.8

they're going to be extremely expensive, plus they won't convert as well because these people

0:31.5

are new to you and new to your world. Instead, create a lead magnet, and then use your ad money

0:39.4

to grow your email list with a cold audience driving traffic to your lead magnet.

0:45.2

That's where I want you to spend your money if you're new to all of this.

0:48.8

I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-seven figure business,

0:57.6

but it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus

1:03.7

on growing my small but mighty business. Fast forward past many failed attempts and lessons learned,

1:11.2

and you'll see the business I have today. One that changes lives and gives me more freedom

1:16.8

than I ever thought possible. One that used to only exist as a daydream.

1:22.9

I created the online marketing-made Easy Podcast to give you simple, actionable step-by-step

1:28.3

strategies to help you do the same. If you're an ambitious entrepreneur or one in the making,

1:34.5

who's looking to create a business that makes an impact and a life you love,

1:39.1

you're in the right place, friend. Let's get started.

1:41.6

My latest podcast obsession is My First Million, hosted by Sam Parr and Sean Perri.

1:52.1

They discussed how companies made their first million and brainstorm new business ideas based

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