#443: The Mini Ad Training: 4 Key Principles For High-Converting, Low-Cost Ads
The Amy Porterfield Show
Amy Porterfield
4.9 • 5K Ratings
🗓️ 17 March 2022
⏱️ 31 minutes
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Summary
Transcript
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| 0:00.0 | Should I spend money on ads for selling my product and promoting my offers, |
| 0:04.8 | or should I spend it on growing my email list? |
| 0:08.4 | Here's the cold hard truth. If you don't have a list, |
| 0:12.0 | you don't have anyone to sell to or to promote to. |
| 0:14.6 | You must grow your email list, and the great thing is that you can absolutely use ads |
| 0:20.3 | to grow your list and get more visibility. |
| 0:23.0 | Now, if you're trying to go into using ads to sell to a cold audience, |
| 0:26.8 | they're going to be extremely expensive, plus they won't convert as well because these people |
| 0:31.5 | are new to you and new to your world. Instead, create a lead magnet, and then use your ad money |
| 0:39.4 | to grow your email list with a cold audience driving traffic to your lead magnet. |
| 0:45.2 | That's where I want you to spend your money if you're new to all of this. |
| 0:48.8 | I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-seven figure business, |
| 0:57.6 | but it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus |
| 1:03.7 | on growing my small but mighty business. Fast forward past many failed attempts and lessons learned, |
| 1:11.2 | and you'll see the business I have today. One that changes lives and gives me more freedom |
| 1:16.8 | than I ever thought possible. One that used to only exist as a daydream. |
| 1:22.9 | I created the online marketing-made Easy Podcast to give you simple, actionable step-by-step |
| 1:28.3 | strategies to help you do the same. If you're an ambitious entrepreneur or one in the making, |
| 1:34.5 | who's looking to create a business that makes an impact and a life you love, |
| 1:39.1 | you're in the right place, friend. Let's get started. |
| 1:41.6 | My latest podcast obsession is My First Million, hosted by Sam Parr and Sean Perri. |
| 1:52.1 | They discussed how companies made their first million and brainstorm new business ideas based |
... |
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