How is this happening where every single bottle from every single producer is having aftermarket

value? There's no way that people are consuming that much. It's physically impossible. I mean,

a limited edition run back of the day was like 160 bottles, right? Now you've got brands doing a

quote unquote limited edition run of 15,000 bottles or 30,000 bottles or whatever it may be, that cannot possibly sustain itself.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

There was a huge buying frenzy during the pandemic, but now that it's over, where is the secondary market headed?

We saw a huge boom, and that bubble, it's starting to deflate just a little bit.

For that reason, I've invited Nate Ganna on the show.

He originally started as a whiskey-focused Instagram account,

and he worked directly with brands that build his influence.

But since then, he's involved into a writer covering the entire spirits

industry and has also began curating his own sample packs that are out there in the market

called beverage. As a secondary market whiskey continues to skyrocket in the past decade,

we've also seen iconic bottles like Pappy Van Winkle become difficult to obtain. Yet right now,

they seem poised to just be stalling.

So Nate gives his opinion on the state of collecting and what allocated bottles are worth the

chase and where he sees the bottom falling out. With that, enjoy this week's episode. And now here's

Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char.

This week's idea comes from Kendrick P. who writes me on fredminic.com.

If we were to have a present-day prohibition, what kind of impact would it have on our current

economy compared to that of the 1920s and early 1930s. Would all the big brands

be able to survive with the amount of whiskey they have invested in the market? Well, first,

...