443 - Tero Isokauppila: What People Who Study Optimal Human Performance Know About Health That You Don't

The James Altucher Show

James Altucher

Education, Business

4.6 • 2.7K Ratings

🗓️ 26 March 2019

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tero Isokauppila is the CEO and founder of Four Sigmatic, a company specialized in helping people reach optimal human performance through superfoods, functional mushrooms and adaptogenic herbs. It's an odd business. And that's why it works. Because Tero doubled down on everything he loves. This episode walks you through the health and business of mushrooms. And teaches you how someone combines interest and skill to successfully build a business. I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: YouTube Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	This isn't your average business podcast and he's not your average host.
0:06.4	This is the James Altiger Show on the Choose Yourself Network.
0:12.4	Today on the James Altiger Show.
0:15.4	A lot of the survival skills that today seem so difficult making fire or recognizing the right mushroom oberi.
0:23.6	It was just kind of trial and error and then once you learned it, it was past one generation, the generation.
0:27.8	And so it's passed to you and then did you start foraging for mushrooms as a little kid?
0:32.8	Yeah, I did.
0:33.8	My mom took me and my brother out foraging as a kid as early as I can remember and then I went to an environmental school.
0:40.8	Kind of a forging school that my great grandfather started.
0:42.8	So also my like basic education had like elements of forging.
0:46.8	And was it in these schools or was it from your family or both?
0:50.8	You started realizing mushrooms had all these medicinal properties that other foods didn't it?
0:55.8	No, he came much later in my 20s.
0:58.8	It was all around culinary mushrooms growing up.
1:00.8	It was like chants, rals, horsinis, like brussels and a lot of these what you would cook with.
1:05.8	And while they were exciting, my personal passion was always on optimal human performance.
1:11.8	So mushrooms were like a thing but they were not the thing until in my 20s when I was doing ultra runs and marathons.
1:20.8	And I was looking at what can I take to boost my performance naturally.
1:25.8	So these functional mushrooms really made me fall in love.
1:35.8	Here with Tiro isocopula, did I say it right?
1:38.8	Yeah.
1:39.8	Yeah, I would say it.
	...

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