So we go over to Sydney and like absolutely love that team there.

Like such a cool, cool place to be. But we're over there doing all things small batch. And one of the team members was like, oh, like we were in the storage unit and we found the box sets of all the airplane bottles, basil, knob, bakers, bookers. So it's like the four packs,

right? And again, we don't make them anymore. I have not seen a full box, complete box set of the

small batch minis and maybe ever. Like I think I saw like one at our distillery. So I just

loaded my suitcase up with as many of them that I could possibly fly home with.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.

Becoming a global brand ambassador for a major spirits company like Jim Beam involves building close relationships throughout the entire three-tier distribution system and constantly

adapting branding and marketing as consumer taste evolve. So for that, we invited Tim Heisler on the show.

He's gone from behind the bar to traveling the globe as a brand ambassador to preach the gospel

of Jim Beam's small batch portfolio. We talk about how their offerings span everything,

from lower-proof introductory bourbons like Basil Hayden,

to the powerhouse that we all know as bookers,

and how they continue to deliver that message consistently.

In addition, he also likes to take note of competitor innovations

and emerging drink trends,

so they can launch new marquee

expressions like the one we'll talk about today with Hardin's Creek so they can stay ahead

of the game. But with that, enjoy this week's episode, and now here's Fred Minnick with Above

the Char. I'm Fred Minnick, and this is Above the Char.

This week's idea comes from Robert McMillan Ackmire, who writes me on freddminic.com.

I'm not sure if this is the correct format for an above the char question.

So forgive me if it's not.

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