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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#441: Customer feedback that benefits everyone with Adam Alfia, Real Time Feedback

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 3 November 2023

⏱️ 31 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about using customer feedback effectively, and how businesses can take the wealth of information they collect from their customers to make better business decisions that help both the customer, their employees, and the business.

To help me discuss this topic, I’d like to welcome Adam Alfia, Founder of Real Time Feedback.

RESOURCES

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The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

SYNOPSIS

In this episode, the importance of responding to feedback is emphasized, with both the host and guest agreeing on its crucial role for brands. They discuss the negative impact of sending surveys and not receiving any response, which makes customers feel like their feedback is being ignored. The guest, Adam Alfea, founder of Realtime Feedback, emphasizes that responding to feedback is a win-win situation for both customers and employees. Customers feel heard and valued, while employees receive recognition for their good work. Adam also suggests that brands should analyze the feedback they receive to identify areas of concern that need improvement. Overall, the episode highlights the significance of responding to feedback and using it to enhance the customer experience.

The episode also explores how effectively using customer feedback can benefit businesses. The host introduces the topic and mentions that businesses can use the wealth of information collected from customers to make better decisions. Adam Alfea further discusses the importance of responding to customer feedback and recognizing employees for their good work. He advises brands to respond to customer feedback as a first step in improving their methods of collecting and implementing insights from customers.


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Transcript

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0:00.0

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0:04.0

Sometimes you might feel like you're not creative

0:07.0

and you have to go and search of your creative spark again.

0:10.0

Maybe this is catching up with creative friends,

0:13.0

experimenting with a new look or trying out a new recipe

0:16.0

and thanks to the Sims, inspiration is just one game and one spark away.

0:21.0

Ready to spark something? Download the Sims 4 and play for free.

0:30.0

Welcome to season 5 of the Agile Brand with Greg Kielstrom,

0:33.0

where we talk with enterprise and technology platform leaders

0:36.0

about the people, processes, and platforms that make marketing

0:39.0

and customer experience successful, scalable, and sustainable.

0:43.0

This is what creates an Agile Brand.

0:45.0

I'm your host, Greg Kielstrom,

0:47.0

advisor and consultant for Fortune 1000 Marketing and CX leaders

0:51.0

and teams as principal and chief strategist at GK5A

0:55.0

and bestselling author, keynote speaker, entrepreneur

0:59.0

and Agile Certified Coach.

1:01.0

The Agile Brand podcast is brought to you by TechSystems,

1:04.0

an industry leader in full stack technology services,

1:07.0

talent services, and real world application.

1:10.0

For more information, go to teksystems.com.

1:15.0

To sign up for the Agile Brand newsletter

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