441 Breakout Brands by Jared Schrieber
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 23 June 2023
⏱️ 86 minutes
🧾️ Download transcript
Summary
Breakout Brands: Why Some Brands Take Off...and Others Don't by Jared Schrieber
About the Book:
The Obstacles...
If you're trying to grow a brand, you know firsthand that it can be a complex challenge.
Short-term goals are routinely prioritized over long-term, systemic growth.
Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus.
What can you do to ignite sustainable growth?
The Research...
What do winning brands do differently?
Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind.
He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
The Answers...
In Breakout Brands, Jared reveals the steps successful brands take to accelerate brand momentum year after year.
This new framework for brand building presents real case studies and concrete steps to get you results.
Like Good to Great, Breakout Brands is the must-have guide for brands that want to dominate the market by aligning proven short-term tactics with successful long-term strategies.
About the Author:
Since graduating from MIT’s Engineering Systems Division, Jared Schrieber has been rethinking how brands harness consumer data to drive growth.
He was the founding CEO of Numerator and is the former head of products and services at Retail Solutions, two successful startups that have shaped how brands better understand their consumers and win at retail in the twenty-first century.
He also co-founded the Pat Tillman Foundation and recently established the Revolution Robotics Foundation to bring the inspirational joy of educational and competitive robotics to all kids globally.
And, interesting facts – he lives in Budapest, Hungary, and in college was ranked 5th nationally in the javelin on the Arizona State Varsity Track & Field team!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/breakout-brands-jared-schrieber
Transcript
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| 0:00.0 | This is Jared Shreiber, author of Breakout Brands, Why Some Brands Take Off and Others Don't. |
| 0:06.4 | And you are listening to The Marketing Book Podcast. |
| 0:11.4 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing and now here's your host Douglas Burdett. |
| 0:22.0 | Hello, thanks for joining me on the marketing book podcast. Here's your host, Douglas Burdett. |
| 0:22.7 | Hello, thanks for joining me on the marketing book podcast |
| 0:25.3 | where each week I publish an interview |
| 0:27.0 | with the author of a new marketing or sales book |
| 0:29.2 | and which has been named by Forbes and LinkedIn, |
| 0:31.7 | amongst others, is one of the top marketing |
| 0:33.6 | podcasts don't worry about taking notes you can find links to everything |
| 0:36.8 | linkable in this episode's website page at marketingbook podcast |
| 0:40.7 | dot com and since I get to read every book featured on the show, if I can recommend a specific |
| 0:46.2 | marketing your sales book or any other resource I know of for whatever challenge you're facing, |
| 0:51.1 | send me a LinkedIn connection invite with a message that you're a |
| 0:53.7 | listener and I will do my best to get you pointed in the right direction. My name |
| 0:58.2 | again is Douglas Burdett. All right let's get on with the show. Today we welcome Jared Schreiber to talk about his book, |
| 1:04.7 | Break Out Brands, Why Some Brands Take Off, |
| 1:07.7 | and others don't. |
| 1:08.7 | Published by Javelin Press. |
| 1:10.6 | Since graduating from MIT's engineering systems division, |
| 1:13.4 | Jared Schreiber has been rethinking |
| 1:16.1 | how brands harnessed consumer data to drive growth. |
... |
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