440. Does Advertising Actually Work? (Part 1: TV)

Freakonomics Radio

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4.5 • 32.8K Ratings

🗓️ 19 November 2020

⏱️ 37 minutes

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Summary

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.

Transcript

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0:00.0	Have you ever been puzzled by something that's supposed to be true but you didn't quite
0:07.2	believe it and you didn't have the evidence to challenge it?
0:10.9	But then one day the evidence appears today is that day.
0:18.6	This is what you've been waiting for.
0:21.9	Today is the day the longstanding puzzle is finally solved.
0:26.2	It's amazing!
0:27.2	It's a puzzle about something you encounter all the time.
0:31.2	Liberty, Liberty, Liberty, Liberty!
0:34.2	Every day we are each exposed to hundreds even thousands of advertisements.
0:39.2	Liberty, Liberty, Liberty, Liberty!
0:42.2	It's a number that's grown exponentially thanks to the internet.
0:45.2	Liberty, Liberty, Liberty, Liberty!
0:48.2	In the US more than $250 billion a year is spent on advertising.
0:53.2	Liberty, Liberty, Liberty, Liberty!
0:56.2	Globally the figure is more than half a trillion dollars.
0:59.2	Liberty, Liberty, Liberty, Liberty!
1:02.2	So it would seem there's a basic question worth asking.
1:05.2	Does all that advertising actually work?
1:08.2	Liberty, Liberty, Liberty, Liberty!
1:11.2	Liberty, Liberty, Liberty, Liberty!
1:24.2	From Stitcher and Dubner Productions, this is Freakonomics Radio.
1:29.2	The podcast that explores the hidden side of everything.
	...

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