Coming up on the Jordan Harbanger show.

Johnson Johnson the made Johnson's baby powder is their iconic product.

They announced they were going to stop selling baby powder made with talcum powder.

You know, this is probably sold for 100 years.

It's the symbol of the company and everybody knows the smell.

I mean, we all grew up with it.

We put on our kids.

Talc is a mineral.

It's almost always present with asbestos when it's in the mountain and it's

mined.

So it's very difficult to make talc without asbestos.

The FDA tried to take that on in the 70s and Johnson Johnson in the industry pushed

back very hard.

So the industry hired some of the same experts who worked for tobacco.

Now they're working for Johnson Johnson and the what they did was they said,

look, we've got to convince the scientists on a national toxicology program that

there's too much uncertainty.

One of them says here's our strategy.

Time to come up with more confusion and it was successful.

And so we had another 20 years where people had no idea that this baby powder

they were using had asbestos in it hiding the facts for manipulating the science.

Welcome to the show.

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