#44: Mignon Francois—How to Build a Business When You Have Absolutely, Freaking Nothing
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 1 November 2021
⏱️ 27 minutes
🧾️ Download transcript
Summary
How can you build your business when you have nothing? Nothing in the bank, nothing left in your fuel tank and nothing much to work with. Believe it or not, there's a way. That's why we invited Mignon Francois, founder and CEO of The Cupcake Collection, to share her story of how she started a business at one of the lowest points in her life and grew it into a $15 million empire! If you're feeling like there's no way you could ever succeed in your business, Mignon's story of resilience and reinvention will give you some much needed inspiration.
P.S. If you're feeling bored with life and are ready to start living with meaning and purpose, just like Mignon, pre-order Donald Miller's new book, Hero On A Mission (available January 11, 2022). In this book, Donald Miller offers you practical steps you can follow to experience a deep sense of meaning every single day of your life. If you're tired of living life on autopilot and are ready to make a serious change in your own story, pre-order Hero on a Mission on Amazon or wherever you buy books.
Did you know The Cupcake Collection offers nationwide shipping on all cupcakes? Oh yeah! Now you can enjoy Mignon's world famous sweet treats from anywhere in the US! Go to TheCupcakeCollection.com and order today!
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If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!
Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.
Transcript
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| 0:00.0 | You're listening to The Business Made Simple Podcast where we help you discover what's |
| 0:05.9 | wrong with your business, then show you how to fix it. |
| 0:08.6 | I'm your host, Donald Miller. |
| 0:10.2 | Over the last two years, you have likely navigated your business through some insane challenges |
| 0:15.0 | and you probably still feel like this is a day-to-day struggle with absolutely no end |
| 0:19.3 | in sight. |
| 0:20.3 | Well, this is exactly why I invited Mignon Francois. |
| 0:23.8 | Mignon is a new friend, she is the founder and CEO of the cupcake collection. |
| 0:29.2 | It's a fantastically successful cupcake shop here in Nashville, Tennessee. |
| 0:34.0 | She actually started the business from absolutely nothing but five bucks and grew it into |
| 0:39.1 | a $15 million impact. |
| 0:41.4 | We actually recorded the conversation live. |
| 0:43.7 | Not long ago, we had our first live event at My Home Goose Hill. |
| 0:48.3 | We had a bunch of story brand certified guides and business made simple certified coaches |
| 0:52.3 | in town. |
| 0:53.3 | We all got together, we brought Mignon and she brought a bunch of cupcakes and Dr. |
| 0:57.4 | JJ Peters and I sat down and interviewed Mignon with her unbelievably inspirational story |
| 1:03.0 | and I'm telling you, it was hardly a dry eye in the room. |
| 1:07.2 | Today, it's all about inspiration. |
| 1:09.5 | If you feel like I don't know if I can keep going, this episode is going to give you more |
| 1:14.4 | energy than a cupcake. |
| 1:22.6 | Will you please welcome to the stage, Mignon Francois? |
... |
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