Jason Waller here, True Underdog podcast and YouTube channel.

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Damn, damn, true underdog.

Damn, damn, unleash the power with him.

Damn.

Jason Waller here, true underdog.

I've got Peter Malook here with me.

He's an investor, financial advisor, an author, definitely in the wealth management business.

You have done, I think, three books now.

You have your own podcast. How are you doing, Peter? I'm great. Good to be with you.

Hey, I'm excited to pick your brain a little bit, especially in today's world with the pandemic and the

election and all of these changes and what's going on with people's investments and what should they look to do.

But first, I'd like to get a chance to ask you a question on you run a company called Creative Planning,

right? What is that exactly right now that you're doing so people can understand for the listeners?

So Creative Planning is an independent wealth management firm, and what independent means is most advisors are tied to a brokerage house. Think of like a JP Morgan or a Morgan Stanley or a place like that. And some advisors work for independent firms. Creative planning is an independent firm. We don't have our own investment products. We don't sell investments on commission. Get paid the same no matter what fiduciary to our clients. That's what kind of puts you in the

independent world, mainly a separation of product from the advisor. And we basically build portfolios

for people to help them achieve their goals, whether it's retirement or paying for kids' college

or whatever, and then help them with other things like legal, wills, trust, taxes, things like that.

So if I'm not mistaken, you've been doing this, you're running a $50 billion fund right now

with your folks. Is that correct? For worth of assets? That's right what it is, 50 billion?

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