44 | How to Increase Engagement and Relatability
Prosperity With Purpose | Christian Leadership Coach | Create More Peace, Make More Money, Multiply Your Time, Steward Your Business God's Way #LeadingLadiesMovement
Jessica Hefley Christian Leadership Coach - formally "You're Worth It"
2.5 • 596 Ratings
🗓️ 10 September 2020
⏱️ 12 minutes
🧾️ Download transcript
Summary
Today we're getting into some social media strategy! We know how important social media is to your business and brand, but it can seem so overwhelming! Let's break it down to a few things that will increase engagement and show you're relatable to your audience.
Live videos are SO important in building a relationship with your community and let me tell you why. It's not just to get more views, increasing engagement helps more people be touched by your light and gain help from you! Lives are so crucial because they help people get to know the real you. It's a lot harder to fake anything when a live video is rolling and there's no careful editing to it. If you're a newbie to lives, these tips will make you more comfortable and confident, and if you've been doing them for a while this is a great refresher!
You want to make sure you're relating to your audience!
When you're posting on social media or planning your lives don't forget your 3 e's.
Educate
Empower
Entertain
These are three categories of things you can talk about. With education, you can teach your audience something, a scripture, info about ingredients, etc. Anything you enjoy learning about others will probably enjoy it too! People love to be encouraged, so do this by doing a post or video to empower them. And entertaining is simply sharing what makes you happy and laugh!
And here are three A's to make your videos awesome-
Ask Questions
Acknowledge Your Audience
Always Smile
When you ask questions it involves the audience and makes them feel involved in the video. The people that are on when you're live should be acknowledged. And smiling is important because when you're nervous and concentrating it's easy to forget to smile and look welcoming. Don't forget to check your lighting and get in natural light like a window or just a simple ring light. If you're in the dark it will be fuzzy and hard to see.
I challenge everyone to do 2 live videos this week! It doesn't have to be super formal just go for it!
If you haven't checked out audible! Leaders are readers and audible is an amazing way for you to learn on the go! Use the link http://www.audibletrial.com/youreworthit to receive a 30-day FREE trial and one audiobook credit. You can start your learning today! Already have audible? Feel free to share this link with your friends or family!
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If you would like to get in touch, head over to jessicahefley.com to see the free resources, collaborate or just send us a message!
Transcript
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| 0:00.0 | Welcome to the Your Worth It podcast. I'm your host, Jessica Heffley, a top earning industry expert, self-development junkie, introvert, and thanks to the aneagram, a recovering perfectionist. As a small town girl, I'm all too familiar with the tension between comfortable contentment |
| 0:23.0 | and pressing into your courageous calling. By increasing my self-worth, I increase my net worth, |
| 0:30.4 | and I'm here to help you drop the guilt over having more of both. I know you're so tired of the |
| 0:36.6 | doubt, debt, and distractions. I also know you're a |
| 0:40.4 | leader who doesn't avoid hard things. So ready or not, let's intentionally live a life of peace, |
| 0:47.5 | profits, and most importantly, purpose. I can't wait to see you walking in worth. |
| 0:59.2 | Hey, welcome back, friends. Okay, this week we are going to be, this will be a short and quick |
| 1:05.2 | sweet episode about how to increase your engagement and relatability for you on your social media channels. |
| 1:15.0 | This will be relevant for Facebook and also Instagram and probably other platforms too, |
| 1:20.4 | but we're just going to really simply talk about live video, |
| 1:24.8 | getting your face on video in front of your audience to increase |
| 1:30.0 | engagement to increase their relatability to you but this in doing this I |
| 1:36.5 | always like to know to explain the why behind it it's not just to increase |
| 1:39.9 | engagement to you get more sales no increasing engagement allows you to help more people. |
| 1:47.4 | It allows more people to see your content. |
| 1:50.7 | It allows your light to be, more people to be touched by your light for the value that |
| 1:57.4 | you are adding to the world. |
| 1:58.8 | More people will be able to be in contact with it by doing some of these tips on social media. |
| 2:04.6 | So live video, it is so crucial because it helps people feel like they know you. |
| 2:11.6 | It gives them an inside look on the real you. |
| 2:15.6 | You can't fake things or hide things when the camera is rolling. |
| 2:20.7 | You can't stop it. You can't edit it. And that's the beauty of it. It's going to, it makes you |
... |
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