439: We're All Just Sorting Apples

Your Virtual Upline Podcast

Bob Heilig

Careers, Business, Education, Self-improvement

4.9 • 1.7K Ratings

🗓️ 2 August 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I explain this analogy and share the lesson that I learned early on in network marketing. I have been teaching this analogy to others from the very beginning of my career. I break down the different categories of “apples” (aka prospects) and I reveal how to sell to them, and when not to.

Your ideal prospects are in your audience and on your contact list right now, but you just haven’t found them because you’re not proactively reaching out and starting conversations with them each day. That’s what I want this episode to help you with!

Listen to Learn

3:28 - How the red apples are your hot prospects, and what to understand about this group of people

6:41 - A look at the rotten apples and what you must do with them

8:17 - The two big things to focus on when having conversations with prospects

9:31 - A special ask for you regarding how you can support this podcast and its message

10:47 - The amount of time you should be spending trying to convince someone who is clearly not a fit for your business

11:13 - Who the green apples are and how you’ll want to approach this group of people

16:03 - The easiest ways to combat those with a negative perception of what you’re doing

414: Turning Likes into Sales Using Authentic Outreach

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Transcript

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0:00.0	Hey Bob here and welcome back to the Your Virtual Upline Podcast where we give network marketers the mindset strategies and skills that
0:16.2	you need to build a business and life of your dreams.
0:20.9	Hey Bob here welcome back to the show episode 439. Today I want to share with
0:28.9	you an analogy that something that I learned really early in my career.
0:35.3	I think the first training I ever went to in my network marketing career, this was something
0:42.3	that was being taught. And I know that because I was in the
0:45.0	same company for five years and for five years every single Saturday we did a training
0:52.0	and this was always one of the things that we taught and so it's an
0:56.6	analogy around the idea of what we really do in our business is we sort apples and that there are actually three different types of
1:06.4	apples or categories of people that you come across and everybody you know, everybody you talked it was one of the three types of apples and you know it used to be kind of a thing we used to joke about and it was funny
1:18.3	But it's so true and it rings as true today as it did 20 plus years ago when I first heard it and it's fun and I think what it does
1:28.0	why it's so powerful is I think it helps us better understand why people are the way they are sometimes,
1:35.6	but it also I think normalizes some of the things that we go through.
1:39.5	But the way that I'm sharing it with you today,
1:42.1	because I have a little bit of a different perspective on it today.
1:45.4	I also think this simple analogy demonstrates why
1:50.5	developing your skills are so important.
1:55.0	Your skill of marketing and your skill of selling.
1:59.0	And I think that's one of the biggest challenges most of you face today, especially if you're someone that's one of the biggest challenges most of you face today, especially if you're someone
2:04.7	that started a business during the pandemic, you likely never really develop the skills that you
2:11.4	needed to be successful long term.
2:14.2	Because it was pretty easy to make money in 2020 and 2021.
	...

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