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the bossbabe podcast

438: Live Q&A: Building a Sustainable Business, Tangible Social Media Advice + How Ignoring Mainstream Thinking Led to $10M in Membership Revenue

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.92.3K Ratings

🗓️ 28 November 2024

⏱️ 59 minutes

🧾️ Download transcript

Summary

Get ready to experience what it feels like to be in The Société membership as you listen to this episode. We’re dropping the recording from this month’s membership Q&A Call where Natalie and Lindsay answer relatable entrepreneurship questions from our members, and provide actionable advice on social media growth, maternity leave planning, hiring and managing your team, and so much more. Some of the questions covered are:  "What’s the balance between posting frequently (on Instagram) and prioritizing meaningful content that aligns with my values?" "I have two team members but no clearly defined roles or job descriptions. How do I create clarity and avoid confusion?" "How do you determine how long cart open periods should be, and what are the advantages of short versus long windows?" Whether you're looking to build a sustainable business, make key pivots, or balance entrepreneurship with motherhood, this episode embraces it all + gives strategies to take your next steps confidently. You’ll also hear about the incredible milestone of Bossbabe hitting $10 million in membership revenue and why Natalie didn’t listen to the advice she was given when she started the membership 7 years ago.  TIMESTAMPS 03:10 – Celebrating $10M in membership revenue: reflections on one year of the revamped Société 07:00 – How to transition your ideal customer and say no to non-aligned clients 09:50 – Starting small: creating job roles and managing priorities for your first hires 15:45 – Social media growth: balancing aesthetics, content volume, and authentic storytelling 25:30 – Planning for maternity leave: cash flow forecasting, dialing back operations, and maintaining profitability 32:40 – Choosing a personal brand vs. business brand: lessons from Natalie and other top entrepreneurs 45:00 – Building predictability in sales for product-based businesses: bundling, seasonality, and subscriptions 54:45 – Freedom in business: why scaling isn’t always the answer and how to align your business with your current season of life RESOURCES + LINKS It’s Black Friday at Bossbabe! Join The Société for 50% OFF Now Through Dec 2nd! Lock In The LOWEST RATE To Our Exclusive Membership + Build Your Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

Transcript

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0:00.0

Hello, and welcome back to the show. This is Lindsay. And today's episode is a recording of a recent

0:05.3

Q&A session that Natalie and I hosted inside our membership called The Society. And these are some of

0:10.4

our favorite calls of the week that Natalie and I do, where we get to come in with the members inside

0:15.5

of our membership. And it's a free-for-all. You can ask anything you want to ask. And you'll see

0:20.0

here when you listen the range of questions that we get. And it's everything from specific questions on things we

0:26.2

teach inside of the membership, specific questions on the templates and the vault of templates

0:30.6

that we have inside of the membership, which, by the way, the template vault, you guys, it gets

0:34.1

unlocked if you're an annual member. It gets unlocked the day you join. And it alone is worth the price of the membership. There is a template for everything in there and we add new ones

0:41.7

every month. But yeah, the template questions that we get are so fun because you're like, hey,

0:45.9

we have a template for this. Log in. It's this template. Go grab it. That'll solve this problem

0:49.6

in your business. And then, you know, so we get, we get curriculum questions, we get template questions. And then we get a lot of

0:54.8

the best questions, which are life and business. And how do you do both things at the same time? And how,

1:01.0

how do you truly build a freedom-based business? And, you know, we talk about this so much on the podcast

1:05.9

and in everything that we do in Boss Babe around what does freedom really mean and how do you build

1:11.5

your own version of a freedom-based business? And I think the Q&A is such a cool place to see

1:16.0

everybody's versions of it because people are in different seasons. And some people are in,

1:19.7

I'm just starting season and they are all in and they are working a ton. And their goal is to get

1:25.1

to a freedom-based business and they're doing the right things now

1:28.1

to build the foundations. And then there are people who are further ahead, and they've burned

1:32.1

themselves out, and they're like, I need to get back to more of a freedom-based business. And so

1:35.8

I'm going to simplify my offers, or I'm going to hire some team and delegate, you know. And so

1:41.0

we really cover a broad range of both really tactical and implementation

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