Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now here is your host.

Welcome to this episode of the how a business.

This is Henry Lopez.

And my guest today again is Jennifer Holland.

Jennifer, welcome back to the show. Thank you. Honored to be here again. Yeah, looking forward to this.

Another deeper dive. Jennifer is back on the show to help us elevate our small business branding and attract more businesses, more business rather, and employees.

We're going to talk about how branding helps us with attracting and retaining employees.

So if you're looking to improve and leverage the value of your small business brand,

and there is a value there, to help you sell more and as I said to attract the best people to your

organization than this episode is for you. To receive more information about the Howa

Business, including the show notes page for this episode and to schedule a free coaching

consultation with me, just visit the howab business.com. So many of you listen to Jennifer's

previous episode. Jennifer Hollando is a certified brand strategist, a business growth expert,

a professional speaker, author, and the owner of Holland People Plus Brands, which is an

integrated brand engagement agency.

And she'll share a little bit more about that.

As I said, we had the opportunity to explore Jennifer's career and life experiences back

on episode 411, episode 411 of this podcast.

And by the way, which has been downloaded now almost 16,000

times since we released it just this past February. Very popular episode. And on that episode,

we also had a broad conversation about branding for small business owners. On this episode,

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