This is the Read to Lead podcast episode 436.

All they're doing is making money on you, the business owner, before they know what will work.

And so if it doesn't work, you're out all the money and they move on to the next customer

that they do this to.

If you're a business owner or entrepreneur, you have more in common with politicians than you may think.

You both need a proven, full-proof marketing system to succeed in today's tumultuous marketplace.

So what if the key to future success lies in a

simple and secret marketing approach that presidents use to get elected and startup companies

used to become billion-dollar unicorns? What if you could use this approach to convert customers

in half the time, eliminate your financial risk, and secure huge profits? Hi, I'm Jeff, and this is the read to lead

podcast. The podcast is dedicated to your personal and professional growth. I interview successful

and inspiring authors, and we dig into their latest book and their insights on things like

leadership, productivity, career, business, marketing, sales,

entrepreneurship, and a whole lot more.

Today's guest is a man named Philip Stutz.

He's author of the Undefeated Marketing System.

It's called Undefeated because, well, it always works.

How to Grow Your Business and Build Your Audience Using the secret formula that elects presidents.

I'll be asking Phil to share about his career as a successful election strategist.

We'll dive deep into his undefeated marketing system, how he would respond to someone who isn't convinced his system will work for their business and a lot more.

If you've listened to the last few episodes, you've heard me talk about this,

so I'll be brief. My note-making mastery cohort is going quite well. We're in cohort number two now,

...