Hey, before we jump into the show, I just wanted to take a second and say, thank you for listening.

I know that life is busy and you have a lot of options when it comes to the content you consume.

So whether you're new here or you've been listening to the Think Media podcast for years,

I just want to say thank you and I appreciate you.

Okay, let's jump into the show.

AI has disrupted so much.

The old playbook of building an audience

kind of isn't relevant anymore.

Everything has changed.

Everything has changed.

People are not buying benefits and features anymore.

What they're actually buying now is,

and that's why communities now are going to become way more important

than ever before. Chris Ducker. He's the founder of Eupreneur, one of the leading authorities

on personal branding for experts. Chris has built multiple seven-figure businesses, and he has

multiple best-selling books. Be you, do your thing, but ultimately narrowing down that niche is going to be the

best thing that you can do. The biggest threat to your personal brand isn't AI or the competition. It's

burnout. That's a big, big problem right there that we need to deal with. And so really, if you feel

tired, if you feel like you need a break, take the damn break. Self-care is not selfish at all. It's strategic.

The personal branding game is broken. AI can now write your content, edit your videos, and even mimic your voice.

Algorithm-fed feeds mean people aren't even following creators anymore.

They're just consuming what gets served to them. But here's what most creators don't realize.

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