great salesmanship, great leadership, great influence is always about the other person.

Most everybody will tell you their biggest concern is price, but it's not.

It's never a price issue. It's a value question. The more you read, the more you're going to

grow, assuming, of course, you take the information and actually utilize it and put it into

action.

Welcome, everybody, to another episode of Main Street Business, where we get the pleasure

of interviewing another Main Street business owner, an influencer that's changed the

lives, frankly, of millions.

We're excited here today to be talking with Bob Berg, author of GoGiver and multiple books that have spun off from that.

Millions of copies sold, translated into 30 languages.

It's on HubSpots, 20 most highly rated books of all time.

And really, his Success Alliance, his website, his daily impact email,

just affecting so many of us that are doing business on Main Street. And I just love that.

And Bob, thanks for being here with us. I really appreciate you taking a little time to be

here and share your thoughts.

My pleasure, Mark. Thanks for having you.

Well, thank you.

And, you know, before the interview started, folks, I actually was telling Bob, what drew me to

his message so much was value and creating value in yourself and that value experience.

And I'm going to just throw it out there, Bob.

I really struggle with that as an entrepreneur myself. Like when you start to price your services,

price your product, your hourly rate as a tax lawyer, and what am I doing? You're like,

...