4.6 • 1.7K Ratings
🗓️ 21 August 2025
⏱️ 52 minutes
🧾️ Download transcript
Flowers can bring beauty, healing and economic opportunity. But what does it take to build a livelihood around flowers? In this episode, I’m joined by Debra Prinzing, the founder of the Slow Flowers Society and co-author of “The Flower Farmers,” and Xenia D’Ambrosi, a flower farmer and the founder of Sweet Earth Co. Together, they share their personal journeys into flower farming and their insights and observations on the changing landscape of floriculture.
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| 0:00.0 | Hi, everybody. This is Joe Lampil, The Joe Behind Joe Gardner, and welcome to the Joe Gardner Show. |
| 0:05.0 | Today, I'm excited to welcome Deborah Prinzing, author, journalist, and the founder of the Slow Flowers Movement. |
| 0:10.8 | Deborah has spent years championing local and sustainable flowers and has spent the last several years producing the influential Slow Flower Summit. |
| 0:18.8 | Today, she's here to talk about her brand new book, The Flower Farmers, Inspiration |
| 0:23.1 | and Advice from Expert Growers. |
| 0:25.4 | The book was co-authored with Robin Avni, a creative director and designer, who has collaborated |
| 0:29.7 | with Deborah on numerous floral and lifestyle titles. |
| 0:32.9 | And joining us as well is Zinia D. Ambrosey, one of the farmers featured in the book, |
| 0:37.7 | Zinia runs Sweet Earth Co, a sustainable flower farm and floral design studio in New York, |
| 0:42.6 | where she grows specialty cut flowers and herbs and teaches eco-friendly gardening and floral design. |
| 0:47.6 | Together, we'll explore the stories behind the book, the wisdom of flower farmers, and the |
| 0:52.4 | inspiration they bring to our gardens and to our lives. |
| 0:55.6 | So let's get started. And as we do, this message from today's sponsor, The Ultimate Gardening Sheath, |
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| 1:38.7 | This sheath has truly transformed the way that I work in my garden, and I think it will do the same for you. |
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