The cool thing is to talk about launching your own brand or business from scratch.

Well, again, what if the smarter move is just to buy one that's already printing cash?

What's up, guys?

Welcome back to Built by Business with Andy Isam. And happy Memorial Day, if you're listening on this glorious Monday. And if you're catching up on Tuesday, we've also got another episode for you to check out as well. I was talking to my team last week about a brand that we came across that had kind of plateaued in sales, had a burned out seller, but the product and the

brand had solid reviews and rankings. And this got me thinking, should people buy brands like

this or try to build their own from scratch? In 2025, there's more opportunity than ever before

to either build smart or buy undervalued. But how do you know which path is right?

In this episode, we're going to talk about why people build from scratch and why buying might be

smarter in 2025. There's definitely pros and cons to each. The pros to building your own brand

or business from scratch are that you get full creative

and operational control of your business. You get to decide the branding, the names, the logos,

the products, the messaging, the feel. Another pro is that there's no massive upfront acquisition

cost. Obviously, there's costs to starting your own brand or business. You got to pay

for the logo design, the products, the sourcing, the development. But if you're trying to acquire,

let's say, an existing e-commerce brand doing $10,000 a month in profit, you're going to fork over

a hefty amount of cash, maybe even close to half a million dollars

upfront.

Another benefit of starting from scratch is that you get to learn the game deeply.

You're going to learn how to source on your own, launch products from scratch, manage cash flow from zero, figure out customer service. A lot of learning how to be

successful in business is by simply doing business. And sometimes learning from mistakes when you're a

smaller startup, don't do as much damage as making catastrophic mistakes for an already established

existing company. There are definitely

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