430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 14 October 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it. Listen to Nathan and AJ discuss: Starting in door-to-door sales as a teenager Persevering through failure in his first business Starting Revenue Boost to focus on lead generation Why not all leads are created equal How to stand out amongst competitors Why cold emails are still powerful Implementing a repeatable process to get clients How to spend zero dollars on advertising LinkedIn Navigator tips and tricks Why subject lines should be a disguise And much more B2B sales strategies... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	Hey Founder, fan, before we dive into another incredible conversation, I want to share something
0:05.3	really special with you. Whether you're just joining us or you've been following us since the
0:09.6	beginning, you've been a critical part of our community working to change entrepreneurial
0:14.0	education. I started Founder almost a decade ago with the mission to provide entrepreneurs
0:19.8	access to the world's greatest business
0:22.2	leaders. Our goal was to break down barriers to entrepreneurial education and that's taking
0:27.4	us on a journey from Founder magazine to this podcast and beyond and today marks the next step
0:33.5	in that journey, Founder Plus. I'm proud to introduce you to Founder Plus, which is an all-access
0:39.7	pass to each of our online courses and programs and their proven frameworks for success.
0:45.9	It puts every strategy we've compiled from world-class instructors at your fingertips while connecting
0:51.9	you to a global network of like-minded entrepreneurs.
0:55.9	Founder Plus will take your business to the next level for today and tomorrow.
1:00.5	So whether you've just joined our family or you've watched us grow from humble beginnings,
1:05.3	we're really thrilled to have you join us in this exciting new phase of making the founder brand
1:10.8	and this company
1:11.6	the world's best entrepreneurial community to launch and grow your business.
1:16.1	So finally, before we get into today's episode, I'm inviting you to come back,
1:21.2	check out Founder Plus and go to founder.com forward slash membership.
1:26.8	I'm really excited, guys. This is an incredible new
1:29.8	evolution of entrepreneurial education and our mission is really to get as many of these founders
1:36.1	that we interview to teach and also give back on the founder plus platform and really go more
1:42.0	in depth with the knowledge and the experiences and the lessons
	...

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