How's it going friends? Welcome to another episode of the Genius Life. I'm your host Max

Lugavir, a filmmaker, health and science journalist in the author of the New York Times best-selling

book Genius Foods. I'm super excited to have you with me for this episode of the Genius

Life, which is going to welcome back Craig Clemens. You might remember Craig Clemens from

episode 20 of the Genius Life, the hidden secret to getting everything you want. While Craig

is back, he is a master storyteller and word smith and one of the top marketing gurus

in the world. He also happens to be a close friend. So in this episode of the show, we're

going to cover a lot of bases. Among other things, you're going to learn the cognitive

benefits of exercise and why movement is important, especially while you work. Why integrity

is everything particularly when you're trying to build an online brand, the unexpected

origin of artificial sweeteners and some surprising foods they hide in, what powerful and

influential storytelling has in common with cracker jacks, and why we each need a dangerous

predatory fish in our lives. Wait, what? You're just going to have to listen to find out

what I mean. I really hope you guys enjoy the free-flowing nature of this episode of the

show and just so you know if you're sensitive to adult language, well, we use a little bit

over the course of the next hour. So if that's not your thing, cover your ears or, you know,

listen to another episode. Now before we get started, I just want to give a shout out

to the sponsor of this episode of the show. You guys know that I only allow brands to sponsor

this podcast if I genuinely use and like their products, don't you? Well, that is something

that I promise you will always be true. And for sigmatic is the sponsor of this episode

and they make wonderful coffees, instant coffees that are all organic and combined with medicinal

mushrooms like Rishi, Cordiceps, Chaga and Linesmaid. I like coffee and there's no doubt

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