429 - Demystifying Labels and Standing Out in a Crowded Market with Kris Hart

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 28 September 2023

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

The bourbon boom has sparked intense interest in America's native spirit, but has also raised complex questions for longtime aficionados and novices alike. With so many new releases and labeling tactics, it can be difficult to discern what defines a quality bourbon. Producers walk a fine line between innovation and tradition, while consumers struggle to separate marketing hype from honest craftsmanship. To help me dive into a bunch of topics I've invited Kris Hart to be on the show. He's the co-creator of The Prideful Goat, an organizer for the Houston Whiskey Social, a contributing member of the Houston Bourbon Society and former guest on the show. We talk about balancing innovation with integrity because that are signs of disenchanting consumers in an increasingly crowded market. We touch on more fun TTB loopholes that I'm sure you will find interesting as well. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about getting the first sample to review. Have you memorized the entire TTB manual? How do you promote education without coming off critical? Do you feel like today's new whiskey connoisseur doesn't know what good bourbon tastes like? Why doesn't Four Roses do more special releases? What happens to experiments that don't make it to market? Is it possible to turn aged whiskey into bourbon? How do we keep companies honest with the labels they are filing to match the whiskey? How far have the rules been bent on bourbon? Do you feel as a producer that you have to put names to your releases for differentiation? Is adding coloring in scotch pretty common? What's on the horizon for the prideful goat? Have we seen more consumer burnout? @whiskypete Support this podcast on Patreon

Transcript

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0:00.0	what Dave's point was was true, but dishonest and misleading. And I'm not saying that Dave is dishonest.
0:06.4	I'm not besmirching his name. I'm just, I'm telling you that I, he told me firsthand, who does it, that he's, I got the idea from him.
0:15.5	Here we go. Yeah, yeah. If we're going to push blame on anybody, we're going to push it on the guy that can't defend himself anymore.
0:20.8	Oh, okay, that's a good counter.
0:22.8	That's a good counter.
0:34.6	This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.
0:45.0	And I'm one of your host, Kenny Coleman.
0:47.0	The bourbon boom has sparked intense interest in America's native spirit.
0:51.4	But it's also raised a lot of complex questions for long-time aficionados like, you know,
0:56.6	the ones that are listening to this show.
0:58.5	With so many new releases and labeling tactics, it can be difficult to discern what defines
1:03.9	a quality bourbon.
1:05.5	Producers start walking a fine line between innovation and tradition, while consumers start
1:10.1	to struggle to separate marketing
1:11.9	hype from honest craftsmanship. And to help me dive into a bunch of topics, I've invited Chris Hart
1:17.7	to be on the show. He's the co-creator of the prideful goat, an organizer for the Houston
1:22.3	Whiskey Social, a contributing member of the Houston Bourbon Society, and a former guest on the show.
1:27.7	We talk about balancing innovation with integrity, because there are signs of disenchanting
1:32.8	consumers in an increasingly crowded market.
1:35.6	We touch on more fun, including TTB blue bowls that I'm sure going to find interesting as well.
1:41.0	With that, enjoy this week's episode, and now here's Fred Minnick with Above the Char.
1:46.1	I'm Fred Minnick, and this is Above the Char. This week's idea comes from Roger Wolfram,
	...

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