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Brett McKay here and welcome to another edition of The Art of Manliness Podcast.

And today's hyper competitive market, which technology is eating jobs, what sets the successful companies and workers apart from the ones that flounder.

My guest today argues it could be something as little as saying hello and helping an old lady with her wheelchair.

His name is Tom Peters, and he's a business expert in the author of several books on professional success.

His latest is called the Excellence Dividend, meaning the tech tied with work that wows and jobs at last.

Today on the show, Tom and I discuss why the human touch and striving for excellence is what will give companies and workers

in advantage in today's market, Tom shares why execution beats strategy and business and in life, how companies can develop a culture of excellence,

and why the businesses that put customers first win in the long run.

Tom then makes the impaching case that business managers see themselves as coaches of excellence,

...