427: How This Artist Generates New Business While Enforcing Boundaries

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 18 January 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Artists, makers, musicians, designers, photographers, anyone who turns their art into a business, this one's for you. When you decide to turn your art into a business, you open yourself up to so much opportunity, as well as a whole host of challenges. Critique and criticism become part of your daily routine, because it’s that critique that makes customers happy with an end product. And I can remember from my photography days, that a lot less of your time is dedicated to actually creating, and way more is spent on the nuts and bolts of running a business. Someone whose artistic talent, as well as her business sense, I admire so much is Sheila Chen. I’m so excited to hear all about Sheila’s journey into the creative entrepreneur space, what she’s learned about navigating the space, how she markets her craft, and the lessons in boundaries that keep her business a fulfilling endeavor. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sheila/

Transcript

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0:00.0	You have to treat it like a business and it will not, it will not, not, not stifle your creativity.
0:07.7	In fact, the opposite.
0:10.0	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:15.7	and helping you to navigate both the messy and the magical seasons of this thing called
0:20.0	Life.
0:21.0	I'm a small town mama who took a $300 camera, grew a successful photo-biz and now I work
0:25.5	from home and run a seven figure online business.
0:28.1	I teach you the tried and true secrets to building a career you adore.
0:31.9	Shia away from the real talk?
0:33.5	No way.
0:34.5	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:38.5	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:42.5	school.
0:43.5	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:46.8	while you learn.
0:48.0	This is the Gold Digger Podcast.
0:50.8	When you decide to turn your art into a business, you open yourself up to so much opportunity,
0:56.8	as well as a whole host of challenges.
0:59.6	Critique and criticism become a part of your daily routine because it's that critique
1:03.8	that makes customers happy with an end product.
1:07.1	And I can remember from my photography days that a lot less of your time is dedicated to
1:11.6	actually creating and way more is spent on the nuts and the bolts of running a business.
	...

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