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The Clever Girls Know Podcast With Bola Sokunbi

426: Why You Keep Overspending (And How To Finally Stop)

The Clever Girls Know Podcast With Bola Sokunbi

Bola Sokunbi

Education, Self-improvement, Business, Entrepreneurship

4.8931 Ratings

🗓️ 2 June 2026

⏱️ 15 minutes

🧾️ Download transcript

Summary

You know you probably shouldn't have bought it… but you did anyway. And no — it's not because you're "bad with money."

Overspending is rarely just a money problem. It's emotional, behavioral, psychological, and often deeply connected to your habits, environment, and past experiences with money.

On this episode, I'm breaking down the REAL reasons why people overspend, even when they know better, and how to finally start changing those habits for good. If you've struggled with impulse spending, emotional spending, lifestyle creep, or constantly feeling like your money disappears, this video is for you.

You'll learn:

  • Why emotional spending happens
  • How social media and your environment influence your spending
  • The psychology behind impulse purchases
  • Why budgeting alone often doesn't work
  • How to stop overspending without shame or guilt
  • Practical strategies to become more intentional with money 

The truth is: awareness changes everything. Once you understand why you overspend, you can finally start building habits that support your financial goals instead of sabotaging them.

 

New Book - Clever Girl Millionaire; A Guide to Redefining What's Possible, Turning Ambitions into Actions, and Dreams into Millions - Available to order now

 

More Clever Girl Finance Resources:

👋 New to Clever Girl Finance? Start here:
https://clevergirlfinance.com/start-here

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❤ Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages

❤ Read the Clever Girl Finance Blog: clevergirlfinance.com/blog

❤ Follow us on Instagram: @clevergirlfinance

Transcript

Click on a timestamp to play from that location

0:00.0

So you know you probably shouldn't have bought it, but you bought it anyway.

0:03.7

And it's not because you're bad with money or you don't care about your financial goals.

0:08.0

It's because overspending is not a knowledge problem.

0:11.4

It's a behavior problem.

0:12.8

And behavior is driven by things that run a lot deeper than just a budget.

0:18.1

So understanding why you're overspending, why this happens, is the first step to

0:22.7

stopping it for good. Welcome to the Clever Girls No podcast. I'm Bola Shokunbi, founder of

0:29.1

Clever Girl Finance. This podcast is your space for real relatable conversations about money,

0:35.5

business, and building wealth, without shame, without judgment,

0:39.5

and without confusion, especially as women navigating real life and real responsibilities.

0:45.1

If you're ready to take your finances to the next level and build real lasting wealth,

0:49.8

my book, Clever Girl Millionaire, will walk you through exactly how to do it with clear steps,

0:55.5

proven strategies, and the mindset shifts that make it all stick. You can find it at Clevergirlfinance.com

1:02.2

forward slash books. Now let's get into the episode. So here are the real reasons why you may

1:07.7

find yourself overspending even when you know better and what to do about it.

1:12.4

Number one, you're spending emotionally, not intentionally. So I'm talking about things like stress,

1:18.8

boredom, loneliness, reward. These are all things that trigger emotional spending. When you're

1:24.9

feeling any of these emotions, you may find yourself going straight to your

1:28.4

credit card and adding things to your cards. And emotional spending can give you a temporary high,

1:34.5

but once that high has dissipated, you're left with that credit card bill or that empty bank account.

1:39.9

And that's not what you wanted to begin with, right? So when it comes to spending emotionally,

1:44.3

the fix isn't to shame yourself. Instead, you want to not what you wanted to begin with, right? So when it comes to spending emotionally, the fix isn't to shame yourself.

...

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