Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now, here is your host.

Welcome to this episode of The How of Business.

This is Henry Lopez.

And my guest today is Herman Simon. Herman, welcome to the show.

Henry, I look forward to our discussion. So, so do I. So what can we learn from, as Herman has coined,

Hidden Champions, Hidden Champions are mid-sized, relatively unknown companies that have quietly under the radar become

world market leaders in their respective industries. And Herman Simon, the man who coined the term

hidden champions, he's studied and written about these companies for decades, and he's my guess

on this episode. To receive more information about the Howa Business, including links to the show notes

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So Herman Simon is a PhD and is a world renowned, a management

thinker, consultant, pricing expert, and an entrepreneur and the leading authority on hidden

companies. And it's a business model as well. He is the founder and honorary chairman of Simon

Coutcher and Partners, the world's

leading price consultancy with over 1,700 employees and 42 offices worldwide. Simon is also

the offer of 40 books, that's 40, 40 books in 30 different languages, including worldwide

bestsellers Hidden Champions, which was first published by Harvard Business School in 1996. And most recently, True Profit, no company ever went broke turning a profit to profit as a seminal book on the ultimate objective of a business. And Simon's upcoming book,

which I've had a chance to preview, is Hidden Champions in the Chinese Century, Ascent and

Transformation. And it is an in-depth exploration of the ever-changing operating conditions, as well as

the greater uncertainty and volatility

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