Chance Miller is good to see you at WWDC a couple weeks ago. We ran into each other a couple

times. State of the Union. And then we both got shuttled off on our separate golf carts

right afterwards. No opportunity just to sit there and chat. No, but we can talk about that later.

We've got some breaking news before we sort of rehash the highlights of WWDC 25. We've got some breaking news before we sort of rehash the highlights of WWDC 25.

We've got a couple of breaking news items I want to talk about.

Let's lead with the trademark dispute.

And I'm laughing.

Oh, yeah.

Between I.O. and I.O.

And I just this morning, before we recorded, blogged on Daring Fireball,

perhaps I'm not paying close enough attention, but this is the first I've heard of I. Yo.

Same me as well. The two names certainly, the two names certainly sound alike, but they don't look alike. Are homophones trademarkable?

Question mark. And then I left it there and a friend of mine said, you know, your wife is a lawyer.

So I went to ask. But she's not, her expertise is not in trademark law. She was a criminal lawyer.

But she did say that if this is a surprise to open AI and love from,

that they're, they've been criminally underrepresented. Yeah. And so I added, I would expect

a terse letter from Coca-Cola's lawyers if I tried selling Coke under the name K-O-K-E.

But I'm laughing because as I podcast, I realize just how similar I-O and I-Y-O-R when you say I-O and I-O-O.

Yeah.

You can't, it's not easy to discern the difference there. And like you,

I had never heard of I-Y-O until I saw this news last night. Yeah. And I couldn't even tell you what I-Y-O-Duh.

It's a voice AI audio computer. Yeah. So I think that's part of the problem. It is like an AI hardware product.

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