Hello, world.

Welcome to Discover your talent, Do What You Love, episode number 425.

I'm creator and host, Don Hutchison.

Once a week, I interview a well-known expert from the fields of personal or business development who share experiences, tools, and insights to help our listeners along their journeys. Today, I'm delighted to bring you our featured expert, Dirk Van Lund. Welcome, Dirk. Hello, welcome, Don. Thank you. Good. It's our pleasure. A few words

about Dirk. Dirk Van Loon is a passionate entrepreneur coach and transformation expert based in Belgium.

His expertise lies in a multitude of fields, including conflict resolution and transition management.

His consulting company has helped others achieve their business goals for over a decade.

With stable growth as the primary goal, Dirk and his team have guided and supported countless individuals

and organizations through various challenges pertaining to ever-growing competition and the increase

of pressure on performance. Dirk has held leadership

positions at Nike, Atlas, Capco, Bear International, and many more. So Dirk, today's topic,

as we've discussed, is one that fascinates me always. Two main reasons people fail to influence

others. So take the stage for just a minute and tell us why that's important and then we'll talk

about how to do it.

Yes, of course.

The two main reasons why people fail.

It's because the most people think that influence comes automatically.

So that's the first one. And the second one is the thing that influence comes automatically. So that's the first one.

And the second one is the thing that influence is only contextual.

They need it in certain, you only need these on certain times.

So that's the two main reasons why people do fail in influential situations.

And I'm 100% convinced about that, that influence is teachable.

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