This is the read to lead podcast episode 425.

I'm anti no unless and crow yes if. So people often say no to something and you need to do this. Otherwise, I'm going to say no.

The problem with that is it doesn't say what will happen if the other side does do it. And they

don't know that they will succeed. Negotiation is stressful. It can bring out the worst in people.

Would it be better if there were a principled way to negotiate? Even better, a way to

treat people fairly and get treated fairly in return. Hi, I'm Jeff Brown, and this is the Read

to Lead podcast, the podcast that's dedicated to your personal and your professional growth. I believe

that if you want to achieve true success in your business and in your life, then reading must be a part of

that plan. Reading consistently and intentionally in the Read to Lead podcast is going to help you

narrow this reading list and bring you the key insights and main ideas from some of today's

most successful and inspiring authors. We talk to these authors each week about their latest book

and their unique insights

on personal and professional development, leadership, productivity, career, business, marketing,

sales, entrepreneurship, and more. In just a few minutes, we're going to be sitting down with

Barry Nailbuff. He's author of Split the Pie, a radical new way to negotiate, a book I thoroughly enjoyed.

I'll be asking Barry about his experience, starting a company with a former student,

and selling and negotiating with Coca-Cola to do so,

how to negotiate when the other side isn't interested in fairness,

better ways to negotiate your salary and other benefits at work, and much more.

Throughout the month of June and into July, I am hosting 16 founding members of my first ever note-taking mastery cohort, and I could

not be more excited. Sound like something that's up here, Allie? Well, you've missed the chance

for this first one, but if you'd like to be notified,

...