Like Henry McKenna or Elijah Craig, you know, won that whiskey of the year, then Henry McKenna and this and that, and you're kind of responsible with it too, but, but somehow always comes back.

Way to go. Way to go for it. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews, with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.

The bourbon boom of the last

decade has seen many distilleries trying to create a consumer frenzy around their brands,

but few have succeeded like Buffalo Trace. Their entire portfolio, from the flagship line of

Buffalo Trace to the coveted vanity expressions like Pappy Van Winkle, have become something

whiskey fans furiously chase.

And this cult-like following seemed to come out of nowhere, taking Buffalo Trace from a solid but

unremarkable distillery to today's Whiskey Giant. So I ask a question that was so graciously

given to us by a former above-the-charr- char submitter, would bourbon be popular without

Buffalo Trace?

Now, many of us we point to the linking of the weeded weller line to legendary Pappy brand,

and this created scarcity mindset and some FOMO that has drawn countless new drinkers into

the Buffalo Trace family.

And now other Sazerac-owned brands like Eagle Rare and

E.H. Taylor have also benefited from this popularity. But is this all just manufactured hype?

Buffalo Trace, they insist that they simply can't keep up with demand. Yet, they continually

make headlines for holding back new releases. And all this frenzy, it's been created with minimal

advertising. So whether it's real scarcity or just strategic rationing, Buffalo Trace has created

a thirst that no other bourbon company can match. Enjoy this week's episode. And now here's

Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char.

This week's idea comes actually in the form of four simple words from golf and bourbon

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