423: Medical Spa Marketing and Tips and Tricks with AmSpa Alex Thiersch

Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™

Kay Durairaj, MD, FACS @beautybydrkay

Business, Fashion & Beauty, Health & Fitness, Arts, Management & Marketing, Medicine

4.9 • 608 Ratings

🗓️ 20 April 2022

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Medspa ownership is complex, challenging, and filled with potential liabilities. Hey Beauties, on this week’s podcast, I am chatting with Alex Thiersch, the CEO of the American Med Spa Association! We discuss the importance of social media marketing and its importance to aesthetic practices. Dr. Kay discusses her passion for using her platform, Modern Aesthetic Theory and Artistry, TikTok, and Instagram to educate her patients and injectors from all around the world. Want to learn more about the aesthetic industry? Listen to find out more!

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Transcript

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0:00.0	Well, hello, hello, guys. You're listening to Beauty Bites with Dr. K. Secrets of a Plastic Surgeon, and it's time for a podcast this week.
0:22.9	We are listening to a podcast I pre-recorded with Alex Tears.
0:27.2	He's CEO of Amspaw, American Medical Spa Association.
0:31.2	And this is an awesome podcast.
0:33.6	We talked all about entrepreneurship.
0:36.4	Did you know that 70% of med spas out there are single
0:39.8	owner med spas and 50% of those are brand new in their first one to two years of practice?
0:45.4	That's right. Aesthetics is booming right now. And all of us are trying to get busier and
0:51.6	improve our practices. One of the key things we talked about is training,
0:56.3	making sure that people have great access to training and education, and caring more about
1:01.5	results than money. We also talk about how to make money, how to run your practice, how to run your
1:07.1	spa efficiently. He's a lawyer. He knows all the legalities, the things that you need to
1:11.4	hear. So tune in to this podcast. We recorded it at the Amspah meeting in Vegas in September when
1:18.5	we were there and I lectured on their behalf and I think you'll find amazing tips and pointers.
1:24.0	So without further delay, here's our recorded podcast with Alex Tears, CEO of AM Spa.
1:30.6	The podcast.
1:31.9	Yeah, no, thank you.
1:33.1	This is great.
1:33.8	We're at kind of live-ish at the medical spa show.
1:38.2	Coming to you live.
1:39.7	Vegas, the Faddeus Wind Hotel Resort and Casino.
1:43.4	And we're just getting started.
	...

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