#422: The future of work in marketing with Lisa Murton Beets, Content Marketing Institute

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 20 September 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I’m excited to be attending (and that it’s in my backyard). There’s an amazing lineup and lots of great topics for those in the content marketing industry.

Additionally, the Content Marketing Institute’s Content Marketing Career & Salary 2024 Outlook is now available, and it offers some interesting insights for those of us in the business of content marketing.

Today we’re going to talk about some of the key findings in this report, and to help me discuss this topic, I’d like to welcome Lisa Murton Beets, Research Director, Content Marketing Institute.

RESOURCES

Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all new location, Washington D.C., September 26-28.

Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event.

BONUS: Use the code AGILE100 to save an extra $100 on your registration.

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise
0:06.7	and technology platform leaders about the people, processes, and platforms that make marketing
0:11.7	and customer experience successful, scalable, and sustainable.
0:16.0	This is what creates an Agile Brand.
0:17.8	I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and
0:22.5	CX leaders and teams as principal and chief strategist at GK5A and bestselling author
0:29.2	keynote speaker, entrepreneur, and Agile certified coach.
0:33.6	The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack
0:38.0	technology services, talent services, and real world application.
0:42.8	For more information, go to tksystems.com.
0:47.4	To sign up for the Agile Brand newsletter and get the latest insights and articles on
0:51.1	marketing technology and CX, or to purchase a copy of my latest book, House of the Customer,
0:57.1	go to GregKielstrom.com.
0:59.2	You can also find all my books on Amazon and other retailers, and now on to the show.
1:06.8	Next week, content marketing world will be coming to Washington, DC on September 26th
1:11.4	through 28th.
1:12.4	I'm excited to be attending and also that it's in my backyard, very exciting and convenient.
1:19.4	There's an amazing lineup and lots of great topics for those in the content marketing
1:23.4	industry.
1:24.4	Additionally, the content marketing institutes, content marketing career and salary 2024 outlook
1:31.2	is now available.
1:32.2	It offers some interesting insights for those of us in the business of content marketing.
	...

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