John John Florence's new film Gravity is playing this week, Friday, August 5th, at their

headquarters in Newport Beach, California. John premiered this on the North Shore, I think it was about

two weeks ago, and it will be available online eventually. But if you are anywhere within

driving distance of Newport Beach, do not miss the

opportunity. It's a 20-minute short film chronicling one of the best North Shore winters in

recent memory. Pat O'Connell showed me a little snippet of it last month, and it's as mind-blowing

as any of John's stuff when it first hits the internet.

I shouldn't say first.

It continues to be mind-blowing in perpetuity.

But the YMAIA footage in gravity is absolutely insane.

And Friday is actually also the opening of their Florence Marine X store at their headquarter location.

So lots to celebrate. Go to Florencemarinex.com for details or just to snag some gear if you aren't anywhere near

Newport Beach. And I will also, of course, let you know when gravity becomes widely available.

All right. Thanks and enjoy.

And waterways travel.com for anyone who wants to save time and money, which of course is everybody,

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since 1994 so that now you and I can benefit from all of that R&D. So, I mean, going on surf trips and

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and what to bring, make sure that you're comfy and well fed, whatever level of luxury that you

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