#421 - 8 Ways to Market Yourself as a Hair Stylist in This Economy
Thriving Stylist Podcast
Britt Seva
4.9 • 2.1K Ratings
🗓️ 19 January 2026
⏱️ 29 minutes
🧾️ Download transcript
Summary
Is your business actually feeling the "crunch" of this 2026 economy, or are you just stuck on the wrong side of the Great Divide? If that effortless "glory season" of building a clientele feels like a distant memory, you aren't imagining it. The industry has shifted from a quantity game to a quality game, and honestly? Your marketing has to evolve or it's going to get left behind.
Today, I'm getting real about the 8 specific ways you need to be marketing yourself as a stylist right now. We're moving past the "post and pray" method and getting intentional. I'm walking you through how to master a 50/25/25 content split that actually converts, why "mini" services are the secret to a full book, and how to stop guessing so you can start leading.
It's time to lean into real human connection, reclaim your authority, and build a business that doesn't just survive this season but stays profitable through it. Let's get to work!
If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/.
The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/.
Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!
With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.
Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this.
Learn more at: https://thrivingstylist.com/podcast/
Transcript
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| 0:00.0 | What is up and welcome back to the Thriving Stylist podcast. |
| 0:03.3 | I'm your host, Britsieva, and I want to be sure you get all three of the free content |
| 0:07.3 | packs we're giving away right now. |
| 0:09.7 | So last week we released our first ever multi-episode podcast series called How to Build a Clientel |
| 0:15.7 | Fast, five audio trainings, 90 minutes of free audio coaching, five super detailed articles with |
| 0:22.0 | step-by-step lists of what to focus on. Right now, you can get free access at thrivingstailist.com |
| 0:27.4 | forward slash build clayantown. Then earlier in January, I gifted all of you beautiful podcast |
| 0:33.2 | listeners access to a free calculator tool that works as a money tracker and goal organizer for |
| 0:38.9 | your business so you can see exactly what you're going to make this year and shift things in |
| 0:43.9 | real time if needed to hit your financial goals if you don't already have that one now is a |
| 0:48.8 | really good time thriving stylist.com forward slash revenue lastly, we have an awesome free PDF that supports these |
| 0:55.6 | eight strategies. I'm about to break down in this episode. You can get that PDF at thriving |
| 1:00.5 | stylis.com forward slash market yourself. So you've got a ton of free education at your |
| 1:06.4 | fingertips right now. All of these are limited time only resources. This is the last time you'll ever |
| 1:12.2 | hear me talk about them on the podcast. Get them while they're good. Okay, let's dig into the episode. |
| 1:20.2 | Do you feel like you were meant to have a kick-ass career as a hairstylist? Like you got into this |
| 1:24.8 | industry to make big things happen? Maybe you're struggling to build a |
| 1:28.5 | solid base and want some stability. Maybe you know social media is important, but it feels like a |
| 1:33.2 | waste of time because you weren't seeing any results. Maybe you've already had some amazing success, |
| 1:38.0 | but are craving more. Maybe you're ready to truly enjoy the freedom and flexibility this industry |
| 1:43.1 | has to offer. Cutting and coloring |
| 1:45.2 | skills will only get you so far, but to build a lifelong career as a wealthy stylist, it takes |
... |
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