420: How To Build a LinkedIn Profile That Helps You Side Hustle

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 21 August 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week in the guest chair we have a very special guest, Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.

In this episode she shares about:

The steps she’s taken to go from job hopping to helping people optimize their LinkedIn
Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work for
Why she hates jobs and how she’s been able to maintain a non-traditional path

Highlights Include:

00:00 Intro

02:00 Early career experience

08:00 Helping women level up in LinkedIn

13:30 The importance of consistency on LinkedIn

16:20 Building a LinkedIn profile

24:00 Optimizing content on LinkedIn

29:25 Using LinkedIn to build a personal brand

37:00 How to connect in the best way on LinkedIn

50:00 Tips for entrepreneurs

Check out episode 420 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Portia’s Website: https://www.portiaobeng.com/
Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/
Portia’s TikTok: https://www.tiktok.com/@portia.o
Muoyo’s Website: https://myvoterstatus.com/
Verizon Small Business Program: https://digitalready.verizonwireless.com/

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Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/
Portia’s TikTok: https://www.tiktok.com/@portia.o

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Transcript

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0:38.0	Oracle.com. Optimize. You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your
0:49.5	Side Hustle. From Passion Project to Profitable Business.
0:53.0	And I'm your host, Nakela Matthew Zakome.
0:56.0	So let's get started.
0:58.0	Hey friends, hey, we are back with another awesome guest today in the guest chair. I have Portia
1:05.4	opening. Portia is a social media strategist and LinkedIn coach with over 10 years of
1:11.0	experience in social media strategy and content management.
1:15.1	She started before snaps were chatted, Instagram had stories, and ticks were topped, and
1:20.7	her current specialties are Instagram and LinkedIn. In fact, she helps people level up on
1:26.6	LinkedIn, gain clarity, and make more money. She also helps organizations transform their employees into LinkedIn superstars who advocate for the company,
1:37.3	amplify brand messaging, and attract the best talent.
1:41.7	Fun fact, Portia is a certified side hustler and one of her
	...

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