419: From Romania to Hollywood: Anastasia Soare on Beauty, Perseverance & A Billion Dollar Brand Based on a Single Idea

Well with Arielle Lorre

Dear Media, Arielle Lorre

Alternative Health, Fashion & Beauty, Health & Fitness, Society & Culture, Arts, Personal Journals

4.8 • 4K Ratings

🗓️ 27 October 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Anastasia is an entrepreneur (founder of Anastasia Beverly Hills) and author of Raising Brows: My Story of Building a Billion Dollar Beauty Empire. From watching Oprah in Romania without speaking a word of English to eventually calling her a friend—and doing her brows—Anastasia Soare’s story is the definition of the American dream. In this episode, we go deep into how she created an entire beauty category, built a global brand from scratch, and what she learned along the way. Anastasia shares how she went from working in a Melrose Place salon to shaping the faces of icons like Cindy Crawford, Michelle Pfeiffer, and Naomi Campbell, and the mindset that helped her persevere through countless “no’s.” We also talk about the biggest misconceptions about entrepreneurship, how to make calculated mistakes, and the habits that keep her grounded. Plus, she reveals what’s really in her beauty bag, her go-to skincare and makeup hacks, and her honest thoughts on microblading.

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Transcript

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0:00.0	The following podcast is a dear media production.
0:04.2	Aside from eyebrows, which we are covering in this episode, I truly think that hair is the other
0:09.6	thing that really has the biggest impact on not only our appearance, but also how we feel.
0:15.9	So for me, I did a lot of over processing just to keep my color fresh, and my hair was kind of constantly
0:22.6	in a state of almost there, but not quite. You might remember back to last winter and last
0:28.2	spring, which I talked about recently in a TikTok video where my hair was so short in the
0:34.2	front and then long in the back and everybody was telling me to cut a bob.
0:39.3	I refused. Instead, I got Bellamy extensions and you would never know that I have them.
0:44.6	My hair looks so healthy and it's actually getting so much healthier despite having extensions
0:49.9	in. So I love the quality. I love the options that Bellamy has. They have the most extensive
0:55.7	range of colors that I have seen. My extension specialist and I actually mixed two colors to get
1:02.1	that really natural, kind of buttery, beigey blonde that I love. They are 100% Remy human hair,
1:08.7	ethically sourced from the cuticle, giving you the longest, most consistent
1:12.1	strands. They totally hold up to repeated washing and styling and can even last up to a year.
1:19.0	So I have the root replica technology tapins. They blend in so naturally. Like I said, they're
1:24.2	completely undetectable. And right now you can head over to bellamyhair.com
1:29.1	and use the code well for 25% off your first clip-in order. And then you can also check out their
1:34.5	salon locator to book a free consultation with a Bellamy certified stylist to see what
1:39.4	Bellamy Hair solution is right for you. This is Well, a podcast about wellness in all its forms.
1:47.5	I'm Ariel Laurie, and each week I'm sharing unfiltered conversations with people
1:51.8	shaping how we feel, live, and look.
1:54.7	Come for the substance, stay for the honesty, and leave with the tools to be well, inside
	...

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